Study: What Is the Number of eCommerce Sites Worldwide in 2022?

How many eCommerce sites are there in 2022?

There are over 26 million eCommerce sites across the entire globe, with more and more being created every single day.

Due to the Covid-19 pandemic, the number of eCommerce sites in the world more than doubled in 2021. That number has risen from 9.7 million to 19.8 million over the year (204% YoY growth).

There are more than 9.5 million eCommerce sites in the US alone, with more and more being created every single day. And that’s as much as 36.3% of all eCommerce sites in the world.

The 10 largest countries having the most eCommerce sites are:

Shopify is the #1 most popular eCommerce site-building technology taking more than 15% of the market share with almost 4 million sites using it. WooCommerce and Squarespace eCommerce hold 13.85% and 4.74% respectively.

Methodology

We analyzed over 26 million eCommerce websites.

All data sourced from the BuiltWith Web Technology Usage Report, looking at the popular technologies in the eCommerce industry, with data correct as of April 19th, 20212.

How Many eCommerce Sites Are There?

There are more than 26 million eCommerce sites across the entire globe, with more and more being created every single day.

Year	Stores	YoY Growth
2022	26.2 million	39%
2021	19.8 million	204%
2020	9.7 million	5.4%
2019	9.2 million	–

In 2021 and 2022, the growth of eCommerce sites in the world experienced just an incredible explosion.

In 2021 alone, due to the COVID-19 pandemic, the number of eCommerce sites in the world has doubled (204% YoY growth).

If by 2020 there were only 9.7 million eCommerce sites in the world, in 2021, it has already counted more than 19.8 million sites.

This means that the number of eCommerce sites in the world has doubled in 2021 alone.

The COVID-19 virus appears to have undergone a major transformation in online commerce, forcing many of the world’s businesses to trade not only in physical stores but also online.

Number of eCommerce Sites by Country

Rank	Country	Number of Sites
1.	United States	9,500,200
2.	United Kingdom	850,800
3.	Germany	464,500
4.	Brazil	440,400
5.	Australia	399,500
6.	Russia	326,600
7.	France	316,600
8.	Canada	306,700
9.	Italy	281,800
10.	Netherlands	226,900
11.	India	200,100
12.	Spain	162,400
13.	Japan	118,200
14.	Poland	110,000
15.	Iran	91,300
16.	South Africa	89,000
17.	South Korea	82,700
18.	Switzerland	80,000
19.	Mexico	70,700
20.	Belgium	65,900
21.	New Zealand	64,700
22.	Sweden	64,500
23.	Ukraine	63,700
24.	Czech Republic	63,100
25.	Turkey	62,500
26.	Argentina	59,200
27.	Romania	58,100
28.	Chile	58,100
29.	Greece	52,800
30.	Vietnam	51,300
31.	China	49,200
32.	Denmark	49,100
33.	Malaysia	42,100
34.	Indonesia	41,100
35	Portugal	40,000
36.	Austria	39,900
37.	Hungary	37,400
38.	Ireland	35,800
39.	Norway	30,500
40.	Isreal	30,400
41.	Singapore	29,500
42.	Honk Kong	28,000
43.	Finland	25,500
44.	Slovakia	23,700
45.	Pakistan	23,400
46.	Taiwan	21,400
47.	Thailand	18,200
48.	Bulgaria	16,700
49.	Nigeria	15,200
50.	Lithuania	15,100

What Are the Top 10 Countries in Terms of the Number of eCommerce Sites?

The 10 largest countries in terms of the number of eCommerce sites are:

1. United States (9.5 million)
2. United Kingdom (0.85 million)
3. Germany (0.46 million)
4. Brazil (0.44 million)
5. Australia (0.39 million)
6. Russia (0.32 million)
7. France (0.31 million)
8. Canada (0.30 million)
9. Italy (0.28 million)
10. Netherlands (0.22 million)

1. How Many eCommerce Sites Are There in the US?

There are more than 9.5 million eCommerce sites in the US alone, with more and more being created every single day. And that’s as much as 36.3% of all eCommerce sites in the world.

Year	Stores	YoY Growth
2022	9.5 million	10.4%
2021	8.6 million	30.3%
2020	6.6 million	83.3%
2019	3.6 million	–

Our analysis showed that between 2019 and 2022, the number of eCommerce sites in the U.S. market grew from 3.6 million to 9.5 million. And that’s almost a 3x increase.

In 2020 alone, the number of eCommerce sites in the US market grew by 86%.

2. How Many eCommerce Sites Are There in the United Kingdom?

There are more than 850,000 eCommerce sites in the United Kingdom alone, with more and more being created every single day.

Year	Stores	YoY Growth
2022	0.85 million	54.5%
2021	0.55 million	211.5%
2020	0.26 million	-7.1%
2019	0.28 million	–

The number of eCommerce sites in the UK has grown from around 280,000 to 850,000 between 2019 and 2022.

Or 303% in 3 years.

3. How Many eCommerce Sites Are There in Germany?

There are more than 464,500 eCommerce sites in Germany alone, with more and more being created every single day.

Year	Stores	YoY Growth
2022	0.46 million	58.6%
2021	0.29 million	70.5%
2020	0.17 million	-6.4%
2019	0.18 million	–

In Germany, the number of eCommerce sites grew from 173,800 to 464,500 between 2019 and 2022.

Or increased by 267.3% in 3 years.

4. How Many eCommerce Sites Are There in Brazil?

There are more than 440,400 eCommerce sites in Brazil alone, with more and more being created every single day.

Year	Stores	YoY Growth
2022	0.44 million	51.7%
2021	0.29 million	263.6%
2020	0.11 million	10.2%
2019	0.10 million	–

In Brazil, the number of eCommerce sites grew from 107,100 to 440,500 between 2019 and 2022.

Or increased by 410.9% in 3 years.

In Brazil, the number of eCommerce sites quadrupled during this period.

5. How Many eCommerce Sites Are There in Australia?

There are more than 399,500 eCommerce sites in Australia alone, with more and more being created every single day.

Year	Stores	YoY Growth
2022	0.4 million	60%
2021	0.25 million	78.5%
2020	0.14 million	0.6%
2019	0.14 million	–

In Australia, the number of eCommerce sites grew from 143,700  to 399,500 between 2019 and 2022.

Or increased by 278.0% in 3 years.

6. How Many eCommerce Sites Are There in Russia?

There are more than 326,600 eCommerce sites in Russia alone, with more and more being created every single day.

Year	Stores	YoY Growth
2022	0.32 million	23.1%
2021	0.26 million	52.9%
2020	0.17 million	6.3%
2019	0.16 million	–

In Russia, the number of eCommerce sites grew from 156,900  to 326,600 between 2019 and 2022.

Or increased by 208.2% in 3 years.

7. How Many eCommerce Sites Are There in France?

There are more than 316,600 eCommerce sites in France alone, with more and more being created every single day.

Year	Stores	YoY Growth
2022	0.31 million	82.4%
2021	0.17 million	54.5%
2020	0.11 million	-8.3%
2019	0.12 million	–

In France, the number of eCommerce sites grew from 128,900  to 316,600 between 2019 and 2022.

Or increased by 245.6% in 3 years.

8. How Many eCommerce Sites Are There in Canada?

There are more than 306,700 eCommerce sites in Canada alone, with more and more being created every single day.

Year	Stores	YoY Growth
2022	0.30 million	57.9%
2021	0.19 million	46.2%
2020	0.13 million	2.3%
2019	0.13 million	–

In Canada, the number of eCommerce sites grew from 130,700  to 306,700 between 2019 and 2022.

Or increased by 234.7% in 3 years.

9. How Many eCommerce Sites Are There in Italy?

There are more than 281,800 eCommerce sites in Italy alone, with more and more being created every single day.

Year	Stores	YoY Growth
2022	0.28 million	75.0%
2021	0.16 million	228.6%
2020	0.07 million	-12.5%
2019	0.08 million	–

In Italy, the number of eCommerce sites grew from 81,200  to 281,800 between 2019 and 2022.

Or increased by 347.0% in 3 years.

10. How Many eCommerce Sites Are There in the Netherlands?

There are more than 226,900 eCommerce sites in the Netherlands alone, with more and more being created every single day.

Year	Stores	YoY Growth
2022	0.22 million	57.1%
2021	0.14 million	200.0%
2020	0.07 million	1.4%
2019	0.07 million	–

In the Netherlands, the number of eCommerce sites grew from 70,300  to 226,900 between 2019 and 2022.

Or increased by 322.8% in 3 years.

What Is the Worldwide Ecommerce Platform Market Share?

Shopify is the #1 most popular eCommerce site-building technology taking more than 15% of the market share with almost 4 million sites using it. WooCommerce and Squarespace Ecommerce hold 13.85% and 4.74% respectively.

Shopify and WooCommerce are the most popular eCommerce suite building technologies, accounting for 15.23% and 13.85% market share, respectively.

Squarespace eCommerce followed (4.74%) and Ecwid with a 3.55% market share.

All other platforms account for just over 62% of the market.

Rank	Technology	Websites	Market Share
1.	Shopify	3,986,100	15.23%
2.	WooCommerce	3,624,600	13.85%
3.	SquareSpace eCommerce	1,241,300	4.74%
4.	Ecwid	928,800	3.55%
5.	OpenCart	457,800	1.75%
6.	PrestaShop	317,600	1.21%
7.	Zen Cart	197,900	0.76%
8.	Magento	189,100	0.72%
9.	Weebly eCommerce	147,800	0.56%
10.	BigCommerce	53,000	0.20%

Shopify technology is used by almost 4 million websites.

WooCommerce is a little behind with just over 3.6 million websites.

SquareSpace’s eCommerce technology is used by just over 1.2 million websites.

These are the only 3 platforms that exceed 1 million.

All other eCommerce site builders are used by less than 1 million websites.

Conclusions: Our Findings

So, a lot could be learned from this eCommerce sites analysis.

But the most important findings are: