Minimum Viable Product (MVP)

A Minimum Viable Product (MVP) is the simplest product version that can be launched to customers.

An MVP has only the essential features needed to solve a specific problem or meet a particular need.1


The purpose of a minimum viable product is to quickly test and validate a product idea with minimal cost and effort.

It allows to gather feedback, make data-driven improvements, and enter the market faster, reducing the risk of developing an unwanted full product.2

Key Characteristics

  1. Core Functionality: The MVP includes only the essential features needed to solve the main problem for the target users. Extra features are added later.
  2. Rapid Development: The MVP is built quickly to test the market with minimal effort and cost.
  3. User Feedback: After release, early users give feedback, which helps decide what additional features to develop.
  4. Cost-Effective: By focusing on essential features, an MVP reduces development costs and lowers the risks of launching a new product.3


  • Early Market Entry: An MVP lets companies launch their product faster than competitors and begin attracting customers.
  • Validated Learning: Testing the product with real users helps businesses confirm their ideas and decide based on actual data.
  • Reduced Risk: By investing less initially, companies reduce the risk of creating a full product that might not be needed.
  • Focused Development: User feedback helps prioritize the target audience’s most important features and improvements.4

Examples of Successful MVPs

  1. Dropbox: Started with a simple video demonstrating the core concept, which helped validate the idea before developing the full product.
  2. Airbnb: Launched with a basic website to test the concept of renting air mattresses in apartments, which eventually evolved into a global marketplace.
  3. Facebook: Initially started as a simple social network for college students, focusing on core features like profile creation and basic communication.5


1. Wikimedia Foundation. (2024a, May 29). Minimum viable product. Wikipedia.

2. Minimum viable product (MVP). Minimum Viable Product – What is a MVP and why is it important? (2022, May 27).

3. Minimum viable product: 4 characteristics of mvps in business – 2024. MasterClass. (n.d.).

4. Arinkina, M., & Studio, U. P. (n.d.). 10 main benefits of building an MVP for startups. 10 Main Benefits of Building an MVP for Startups.

5. Baus, A. (2022, October 25). Examples of successful apps that were mvps first. DECODE.

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