Invisible Funnel

An Invisible Funnel is a web design and marketing strategy where the traditional sales funnel steps are integrated seamlessly into the user experience, making the progression toward a sale feel natural and less sales.

Instead of clearly showing each step to get you to buy something, this approach mixes those steps with interesting content and fun things to do on the site.

The idea is to gently guide visitors to buy or do something the website wants without making them feel like they’re being pushed into it.1

Visual Representation:

Invisible Funnel Visual Representation

Purpose:

The main goal of an invisible funnel is to make the website more enjoyable for visitors by offering them great content and fun ways to interact, which naturally leads them to make a purchase or take another action.

This method is about earning trust and giving visitors something valuable first – like teaching them something, entertaining them, or solving a problem – before trying to sell something or asking for any commitment.

The idea is to match what the website offers with what the visitor is looking for, making it more likely they’ll do what the site wants in a natural and not pushy way.2

How Invisible Funnel Website Works:

Here’s an overview of how invisible funnels typically work:

  1. Value First: Begin by offering something of high value for free or at a low cost (e.g., content, trial, sample) to engage visitors.
  2. Engagement & Trust: Build trust through continued valuable content, personalized communication, and interactive tools.
  3. Seamless Sales Transition: Move naturally towards a sale or action, making it feel like the logical next step, not a pushy pitch.
  4. Personalization: Customize the experience based on visitor actions, preferences, and interactions for relevance.
  5. Low Pressure: Focus on creating a positive experience, not on hard-selling, letting customers feel they’re making an informed choice.
  6. Optimization: Uses metrics (engagement, conversion rates) to continually refine the process for better results.3

Usage:

Businesses and marketers focus on creating lasting connections with their audience and gently turning visitors into customers by choosing invisible funnels.

This approach works well in areas where trustworthiness and knowledge are key to getting people to buy, like healthcare, education, financial services, and when selling premium products or services.4

Example:

Imagine a company selling eco-friendly home products.

Instead of directly advertising their products, they create a blog series discussing the importance of sustainable living, tips for reducing waste, and the benefits of using eco-friendly products.

They also offer a free eBook on sustainable home practices in exchange for email sign-ups.

Through their blog and eBook, they subtly introduce their products and their benefits.

Customers who feel informed and not pressured are more likely to explore the company’s products and make a purchase.

This approach exemplifies the invisible funnel strategy, which focuses on providing value and building trust, leading the customer naturally toward a purchase.

Related Terms:

References:

1. Invisible funnel create one now!: MV3 Marketing & Advertising Experts. MV3 Marketing. (2020, June 25). https://www.mv3marketing.com/invisible-funnel/

2. Brunson, R. (2022). Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels. United States: Hay House. https://www.amazon.com/Dotcom-Secrets-Underground-Playbook-Growing/dp/B08B9ZHVVG/

3. Wilson, P. (2024, March 5). Invisible funnel: 4 reasons why you should use One!. Funnel Scene. https://funnelscene.com/invisible-funnel/

4. Invisible funnels: When to use invisible funnels. Ian Bentley. (2020, January 31). https://ianbentley.com/funnels/invisible-funnels/

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