High-Ticket Funnel

A High-Ticket Funnel is a specific type of sales funnel designed to convert potential customers into buyers for high-priced products or services, which cost much more than usual items (typically priced over $1,000).

This funnel is set up to guide potential clients on a planned path, from learning about the product or service to deciding to buy it.

Unlike standard sales funnels, high-ticket funnels focus more on customizing the experience, teaching about the product or service, and creating a solid relationship.

Because buying expensive things often involves more complicated decisions than buying cheaper things.1

Visual Representation:

High Ticket Funnel Visual Representation


The main goal of high-ticket funnels is to convert targeted leads into high-paying customers for high-priced products or services.

It’s made for a specific group of customers looking for exclusive, high-quality things with special service. 2

Key Components:

The key components of a high ticket funnel are:

  1. Engaging Landing Page: Quickly shows the value of the premium offer.
  2. Lead Capture: Offers a valuable lead magnet for contact details.
  3. Qualification Survey: Screens leads to ensure they match the offer’s requirements.
  4. Value-Driven Content: Shares success stories and expertise to build trust.
  5. Consultation Booking: Allows easy booking for personalized strategy sessions.
  6. Detailed Sales Page: Highlights the offer’s benefits, testimonials, and FAQs.
  7. Follow-up Sequence: Sends nurturing emails with more information and success stories.
  8. Personalized Follow-up: Includes direct outreach to address any questions or objections.
  9. Exclusive Offer: Adds bonuses or limited-time deals to encourage quick decisions.3


Businesses and entrepreneurs use high-ticket funnels in various industries, including consulting, coaching, software, luxury goods, and professional services.

They are especially effective for offers that require a considerable investment, where the decision-making process is more complex and requires a higher degree of trust and assurance.


For instance, a business coaching service that helps medium-sized companies grow might use a high-ticket funnel to promote their main 12-month coaching program.

The funnel includes detailed descriptions of the program, success stories from previous clients, educational webinars, and an offer for a free strategy session.

This approach ensures only interested and suitable leads get to the strategy session.

The coach can talk about their specific needs and finalize the sale there.

Related Terms:


1. Ackerson, M., & Name. (2023, August 2). 6 proven examples of high-ticket sales funnels you can model. AutoGrow. https://www.autogrow.co/6-examples-of-high-ticket-sales-funnels-coaching-info-products-cars-10k-bikes-fortune-500-services/

2. Brock, D. (2019). High Ticket Authority. United States: Scribl. https://www.google.com/books/edition/High_Ticket_Authority/kiyQDwAAQBAJ

3. Harris, B. (2021a, November 2). How to build a high-ticket sales funnel: A marketing makeover of Allgravy.io. Growth Tools. https://videofruit.com/blog/high-ticket-sales/

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