A Free Offer is a promotional strategy in which a company offers a product or service to customers at no cost.
This strategy helps attract new customers, raise brand awareness, and build customer loyalty.
Free offers come in different forms, such as free samples, trials, giveaways, and complimentary services.1
Visual Representation:
Types of Free Offers
- E-books and Guides: Detailed informational content relevant to the target audience.
- Webinars and Online Courses: Educational sessions that provide insights or training.
- Free Trials: Offering a product or service free for a limited time.
- Discounts and Coupons: Special offers that provide financial incentives.
- Templates and Tools: Practical resources that can be used in a specific field or industry.2
Importance
Free offers are a common marketing tactic used to entice customers in a few ways:
- Try before you buy: Offering free samples of products or trial periods for services lets your potential customers see if they like something before spending money.
- Generate interest: Free offers can grab attention and get potential customers to learn more about your products or services.
- Collect information: This allows you to get contact information from potential customers and contact you with future promotions.
Examples
- A skincare company providing free samples of a new moisturizer.
- A software company offering a 30-day free trial of its premium service.
- A bookstore holding a giveaway of a bestselling novel.
- A gym provides free personal training sessions with a membership sign-up.
Related Terms
References:
1. Sciullo, V. (2016, December 20). The free offer: An effective lead generation tactic. VCD Web Marketing. https://www.vcdweb.com/en/free-offer-lead-generation-tactic/
2. Lorincz, N. (2023, November 6). Limited-time offers: 10 examples (+templates) to boost sales. OptiMonk. https://www.optimonk.com/limited-time-offers/
