Book Funnel

A Book Funnel is a special kind of sales funnel made for authors, publishers, and businesses that use books (either digital or physical) as their primary way to market themselves, generate leads, or make direct sales.

The website is arranged in a way that helps visitors find out about the book, get interested, and decide to buy it, turning them into dedicated fans.1

Visual Representation:

Book Funnel Visual Representation


The goal of a book funnel is to make it easier to market and sell books by putting everything you need in one spot.

It’s designed to draw in and hold the attention of a specific group of people, turn them into leads or buyers, and position the author or business as an expert in their field.2

Key Components:

The key components of the book funnel are:

  1. Landing Page: Offers a compelling summary of the book, author info, and book cover to grab interest.
  2. Lead Magnet: Provides a free chapter or related resource in exchange for email sign-ups.
  3. Email Signup Form: Collects emails for ongoing engagement and updates.
  4. Sales Page: Details the book more fully, with testimonials and FAQs to encourage purchases.
  5. Order Form: Simplifies the purchase process, offering different formats and packages.
  6. Thank You Page: Confirms purchases or sign-ups and suggests next steps.
  7. Email Sequence: Sends valuable content and nudges non-buyers towards making a purchase.
  8. Upsell/Cross-Sell: Presents additional offers related to the book’s topic after the initial buy.1


Book funnels are used in various contexts:

  • Expertise Sharing: Professionals share their knowledge through books to attract consulting clients.
  • Product or Service Introduction: Businesses introduce their offerings through a related book.
  • Brand Storytelling: Companies use narrative books to convey their brand story and values.3


A nutrition expert publishes an eBook on healthy eating habits.

The book funnel starts with a free chapter download, leading to the purchase of the full eBook.

Post-purchase, customers are offered a discounted consultation service.

The funnel captures emails for a newsletter, providing ongoing tips and promoting future books and services.

Related Terms:


1. Book Funnels – Clickfunnels. (n.d.-b).

2. Book funnel: How to convert readers into leads. : The #1 Resource For Self-Publishing a Book. (2023, October 9).

3. Crew, T. S. (2021, July 12). Book funnels: 4 proven strategies to generate leads. Scribe Media.

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