Agency Funnel

An Agency Funnel is a special type of sales funnel used by marketing agencies to acquire clients instead of helping their clients acquire customers.

This type of website integrates the components of a marketing and sales funnel directly into its structure, making it easy for potential clients to go from visiting the site to deciding to contact or buy.

It’s designed to highlight the agency’s skills, services, and special offerings using interesting content, convincing calls to action, and client feedback.1

Visual Representation:

Agency Funnel Visual Representation


The main goal of an agency funnel is to organize and improve the process of acquiring and keeping clients.

It helps agencies better handle their marketing and sales by taking potential clients through a set process, from first learning about the agency to buying services and staying on as clients.

This method is great for finding the right people, caring for potential clients, and creating lasting relationships.2

Key Components:

The key components of an effective agency funnel are:

  1. Targeted Content: Blog posts and social media to attract potential clients by addressing common problems.
  2. Landing Pages: Pages with detailed service info, testimonials, and strong CTAs to convert visitors.
  3. Lead Capture Forms: Forms for newsletters or free resources to gather contact info.
  4. Email Sequence: Automated emails that share insights and success stories to build trust.
  5. Consultation Offer: An entry-point offer for a free or discounted consultation to discuss client needs.
  6. Proposal and Follow-Up: Tailored proposals after consultations, followed by follow-ups to address questions.2


The main benefits of the agency funnel are:

  1. Enhanced Lead Generation: The funnel attracts more potential clients by increasing brand visibility and awareness.
  2. Improved Conversion Rates: The funnel helps convert more leads into paying clients through targeted marketing and personalized engagement.
  3. Lower Retention: By continuing engagement post-sale, the funnel assists in retaining clients, leading to repeat business and referrals.
  4. Data-Driven Decisions: The funnel approach allows collecting valuable data at each stage, facilitating informed decision-making.


Agency funnels are used by various professional service providers, including marketing, digital, advertising, PR, and consulting agencies.

These businesses utilize the funnel to showcase what makes them special, draw in the right clients, and steadily increase their customer base.3


For instance, a creative design agency could create an agency funnel website with an engaging homepage that includes a summary of their services, examples of previous projects, client feedback, and a blog with design advice and tips.

Interested visitors can get a free ebook about the basics of branding by giving their email, which adds them to the agency’s email marketing list.

The website has clear calls to action for scheduling a no-cost consultation, helping guide visitors interested in becoming clients.

Related Terms:


1. Parkes, J. (2023, November 28). How to create a sales funnel for your agency that converts. ClickFunnels.

2. Nelson, J. (2020, June 19). The ultimate agency funnel. Seven Figure Agency.

3. Ackerson, M., & Name. (2023, July 18). Top 7 key ingredients to create a sales funnel for your agency [+free template]. AutoGrow.

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