Thrive Optimize Review

Thrive Optimize Review

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Product: Thrive Optimize
Price: $167.00 a year
Free trial: 30-Day Money-Back Guarantee
There are hundreds of Thrive Optimize reviews online.

However, between all of them, there are so few honest reviews.

So, I went into writing my own review expecting a top WordPress A/B testing plugin

Thrive Optimize is a marketing tool that helps you boost all your conversion rates through an easy-to-use A/B testing platform.

If you have been wondering whether Thrive Optimize is ideal for you, this review will highlight all the best features to help you make a better decision.

By the way, if you want to get Thrive Architect for the best price then you should check the Thrive Suite.

It will give you access to all the Thrive Themes plugins for the lowest possible price.

Thrive Suite

(Click the button below to get ALL the Thrive Themes plugins for the best possible price)

Thrive Optimize Overview: What is Thrive Optimize?

what is thrive optimize

Thrive Optimize is one of the marketing tools in the Thrive Themes collection. It comes as an add-on to Thrive Architect, one of the best visual builders for any kind of webpages.

One of the best things about Thrive Optimize is that it is uncomplicated.

Unlike other A/B testing tools, this add-on focuses on split testing, which makes it easier to use.

Besides, you don’t need any coding experience to use it.

Thrive Optimize is defined by what it doesn’t do as much as by what it does. You will not find some of the complicated features available in other split testing tools.

However, the simple features available for the add-on make it stand out in A/B testing. By getting rid of features like:

  • Scroll maps
  • Multivariate testing
  • Click tracking
  • Heatmaps
  • Site personalization

Thrive Optimize is an ideal marketing tool for small business owners and solopreneurs.

What Can Thrive Optimize Do For You?

Set and Forget A/B Testing

thrive optimize ab testing

If you are running an online business, there are many things to take care of – create sales funnels, landing pages, and optimize everything in between.

You cannot be spending most of your time on split testing.

Complicated split testing tools will have you spending so much time trying to figure out how everything falls in place.

With Thrive Optimize, you can just set up your A/B tests and let the add-on do everything else for you.

Once you have set up the page variations and run the tests, Thrive Optimize will automatically run in the background, declare the best-performing one and give you detailed reports.

The add-on will also disable the poorest performing page, so you have less work to do.

Brings Split Testing To Your WP Dashboard

thrive optimize wp dashboard

Thrive Optimize brings split testing to your dashboard. Unlike other testing tools, you don’t need to leave your dashboard to perform A/B tests.

You get all the split testing features right where you edit your pages. With Thrive Optimize, you can forget about multiple pages that only leave you exhausted when testing and modifying your variations.


One-Click Cloning

thrive optimize one click cloning

You probably have that one landing page that did so well. So, you may want to replicate it, and you can.

Thanks to the one-click cloning feature, you can clone the page using Thrive Optimize and simply tweak it to suit your current needs.

Within a few minutes, you can have a variation of the landing page you are cloning and launch split tests to have the best-performing one published.

Top Thrive Optimize Features Reviewed

Traffic Distribution Feature

thrive optimize traffic distribution

If you want to customize the traffic that you send to different variations, Thrive Optimize allows you to do so.

Once you have created the different variations, you can choose a ratio for distributing the traffic, spread it evenly, or even define how much traffic should go to each variant, depending on your optimizing goal.

Say, for example, you create four variants of a landing page.

Thrive Optimize lets you define traffic such that, you could send 40% to the control page, and distribute the remaining 60% between the other three variants.

Three Optimize Goal Options

thrive optimize conversion goals

Once you have set up the variants and distributed the traffic, Thrive Optimize lets you set your conversion goals.

You get three options so you can decide what you want to achieve with the split testing – page visit, revenue, opt-in form submission.

With page visits, you get to specify a specific page or several of them and track the number of visits to those pages.

Setting revenue as your conversion goal allows you to enter a value for a user visiting one or more thank you pages. You then get to track the revenue generated from each of those variations.

The last option lets Thrive Optimize track the number of subscribers for each variant. You must have a lead generation form on the variants.

Unlimited Tests and Test Variations

thrive optimize unlimited tests

For a one-time fee, you get unlimited access to Thrive Optimize.

This means that you can run as many split tests as you want using the license that you purchase. There’s no limit on the number of test variations you can create as well.

This feature is quite useful, especially if you are only learning the ropes on split testing.

Automatic Winner Feature

thrive optimize automatic winner

With Thrive Optimize, you don’t have to do everything by yourself. You only need to create several variants, distribute traffic, and set up the automatic winner feature.

Thrive Optimize will run the split tests, and you don’t even have to come back to check on the results.

With time, Thrive Optimize will eliminate the underperforming variants. Once the add-on feature has collected enough data, it will declare the automatic winner.

Detailed Reporting

thrive optimize detailed reporting

One of the essential features of split testing is analytics and reporting. You need to have insight into how your tests are performing.

Thrive Optimize provides detailed reporting for each of the tests you will run.

Thanks to the detailed reports, you get to know how your variants are performing, which ones you can retain, and which ones you should get rid of.

Thrive Optimize Pros & Cons

Review of the Thrive Optimize Benefits – What Do I Like The Most?

  • Works With Any WordPress Theme

Thrive Optimize is one of the tools that are included in the Thrive Themes suite. Seeing as the collection was specially designed for WordPress, Thrive Optimize works great with just about any WP theme.

Whether the theme you are using for your blog is part of the Thrive Themes suite or not, you can be sure that Thrive Optimize will integrate smoothly.

  • The Setup Process is Not Complicated

With Thrive Optimize, you will have a straightforward setup process, and you can have the add-on up and running in just a few minutes.

You don’t require any coding experience, and you can just follow the prompts to have the split testing feature right on your WordPress dashboard.

  • Drag and Drop Visual Editor

If you are going to use Thrive Optimize, you will need to install Thrive Architect as well. This means that you will get a visual editor, besides the split testing tool.

Integrating Thrive Optimize with Thrive Architect will help ensure that creating and customizing landing pages is simple and straightforward.

You will get to design stunning landing pages in a few minutes.

  • One-time Payment for Unlimited Test

We’ve already mentioned how tools used for split testing are often so expensive. Most will have you paying subscription fees every month, yet you may not be achieving the desired results.

A bonus point for Thrive Optimize is the fact that you only need to pay once for lifetime access to the tool.

You have a choice of purchasing either one or five licenses and get access to lifetime updates.

  • No Complicated Integrations

Thrive Optimize was designed with various business owners in mind.

It doesn’t include many complicated integrations, which helps to ensure that business owners can quickly run their split tests without too much hassle.

The absence of the complicated integrations also means that the price of Thrive Optimize is relatively low, compared to other split testing tools.

Thrive Optimize Disadvantages – What I Don’t Like

  • Thrive Architect Add-on

One of the most significant disadvantages of Thrive Optimize is that it comes as an add-on for Thrive Architect.

This means that you cannot have the A/B testing tool without installing Thrive Architect first.

Luckily, Thrive Architect is an effective and powerful builder for WP sites. Additionally, it is quite affordable and would be a great addition to your site.

  • Compatible With WordPress Only

Another downside to Thrive Optimize is that like all the other tools in the Thrive Themes suite, it is confined to users on WordPress.

If you are using a different hosting platform for your website, you cannot use Thrive Optimize for your A/B testing.

But, the suite of Thrive Themes tools was explicitly developed for WP and is entirely sufficient for users on the popular hosting platform.

Review of The Thrive Optimize Pricing

Thrive Optimize + Thrive Architect costs $167.00 a year.

However, if you already have Thrive Architect WordPress plugin you can also get Thrive Optimize for $97.00 a year.

If you are looking to buy Thrive Optimize, you have to buy Thrive Suite.

Packages start at $299.00 a year and will give you access to all the themes and plugins available in the Thrive Themes collection, including:

Thrive Suite

(Click the button below to get ALL the Thrive Themes plugins for the best possible price)

Is Thrive Optimize Worth It?


Thrive Optimize is worth every penny that you spend.

A/B testing is one of the best marketing tactics you can use to boost your conversion rates significantly.

Unfortunately, most programs are usually too expensive and not worth it for small businesses.

Thrive Optimize gets rid of all the advanced features to ensure that the tool is valuable for all businesses.

Additionally, it comes with a one-time fee that will give you access to all the feature updates in the future.

If you only have an online business and would like to split test your pages without too many advanced features, Thrive Optimize is the way to go.

Thrive Optimize Support Review

One of the areas where the Thrive Themes suite excels is customer support.

Like all other tools in the collection, Thrive Optimize features a dedicated support and development team.

The support team is available 24/7, so you can always contact them whenever you run into any trouble with the add-on.

Additionally, there are plenty of video tutorials available on the website. The videos are detailed enough and take you through each step of using the marketing tool.

Besides, if you are more inclined to self-help, you are going to find the detailed blog posts on Thrive Optimize quite useful.

Main Takeaways From This Thrive Optimize Review

Thrive Optimize is a useful feature if you want to boost your conversion rates.

The best thing about it is that you don’t have to pay exorbitant fees as is usually the case with split testing features.

Thrive Optimize comes with several lucrative features that make split testing a breeze for business owners.

So, if you are looking to skyrocket your conversion rates, why not try the WordPress add-on feature.

You get a 30-day money-back guarantee in case it doesn’t deliver what you hoped for.

Alternatively, you can get Thrive Membership and get access to all the themes and marketing features in the suite.