13 Interesting Sales Funnel Statistics You Should Know

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This is in-depth research about sales funnel statistics.

In this research, you’re going to find:

Let’s get right into it.

Summary: Sales Funnel Statistics

Here’s a summary of the sales funnel statistics you need to know:

Sales Funnel Statistics

1. How Many Websites Are Using the Sales Funnel Technology?

The total number of websites using at least one sales funnel building technology in 2021 was 570,000.

Our recent study showed that over 570,000 websites use at least one sales funnel-building tool.

ClickFunnels takes the lead with almost 320,000 websites using this technology.

Other popular choices include OptimizePress with over 56,000 websites using it, Builderall with over 54,000 websites, Keap – 37,800 websites.

Top 10 Most Popular Sales Funnel Software

2. Which Is the Most Popular Sale Funnel Builder?

ClickFunnels is the most popular sales funnel-building tool taking almost 55% of the market share.

Our recent study analyzed 18 sales funnel builders and found that ClickFunnels takes the lead with a 55.81% market share.

OptimizePress follows close behind at 9.92%. Builderall comes in third with a usage rate of 9.42%, while Keap takes 6.59%.

3. What Is the Probability of Selling to a New Compared to an Existing Customer?

The probability of selling to an existing customer is 3x to 35x higher than to a new one.

When you are trying to sell a product, you have a 60%-70% chance of making a sale with a returning customer. The probability of the same with a new customer is 5%-20%.

These numbers make perfect sense, and as we all know, people are more responsive to individuals or companies they’re already familiar with, compared to complete strangers.

4. How Many Companies Measure Their Sales Funnel?

68% of companies have not identified or attempted to measure their sales funnel.

According to a recent survey,  the majority of businesses and brands aren’t monitoring their sales funnel metrics.

It was found that a whopping 68% of companies have not attempted to measure their sales funnel.

Meanwhile, only 32% of companies measure their sales funnel success.

5. What Is a Good Sales Funnel Conversion Rate?

Most businesses agree that for most industries 3.1% – 5% is a good funnel conversion rate.

Databox recently conducted a survey asking marketers what they considered a good sales funnel conversion rate.

The research participants included both service-based businesses as well as product-based businesses.

The majority of responses received were from business owners in the services industry (77% of respondents), while only 22% come from those who sell products.

However, there was no significant difference between their answers on how low or high your conversion rates should be.

The responses were insightful and proved that around 30% of our respondents agreed, with 3.1-5% being considered a reasonable conversion rate, while 18% said 5.1 – 8%. However, a small percentage believed 11% – 20% is a good range, which means there’s still room for improvement in consumer expectations.

6. How Much Corporate Revenue Comes from Upsells?

70-95% of revenue comes from upsells and renewals on average (for companies who offer them).

According to a 2015 SaaS survey, you can expect to get 70-95% of your revenue from upsells.

These days, there is a fairly popular marketing method where very cheap products are sold to attract consumers, and most of the revenue is collected from upsells and cross-sells.

So such numbers should come as no surprise.

7. What Is the Upsell Effect on the Cost of Attracting New Customers?

Upsells are 68% more affordable than acquiring a new customer.

According to a 2015 SaaS survey, it’s 68% more expensive to acquire $1 from a new customer than it is to upsell current customers.

8. How Upsells Affect Sales Funnel Revenues?

Upsells are responsible for 10% to 30% of eCommerce site revenues, with some store owners making up to 40% of their total revenue from sales funnels.

Upsells vary by industry.

For example, it is not uncommon for product-related items such as skin cream or a new shampoo to be offered when someone buys something like makeup brushes in the beauty and personal care industries.

According to Forrester Research analyst Sucharita Kodali, product recommendations are responsible for 10 to 30% of eCommerce site revenues.

Way back in 2006, Amazon reported that 35% of its revenues were a direct result of its cross-sales and upsells.

9. What Is a Good Conversion Rate for a Tripwire Funnels Order Bump?

The average conversion rate of the order bump in the tripwire sales funnel order bump is 40%.

According to Data Driver Marketing, the lowest conversion rate for an order bump is 20%, and the highest would be 60%.

On average, the order bump would convert at 40%.

10. What Is a Good Conversion Rate for an Upsell (OTO)?

The average conversion rate of the upsell in the tripwire sales funnel is 20%. So, everything above that is considered a good upsell conversion rate. 

The Data Driven Marketing analyzed hundreds of their sales funnels and found that the lowest conversion rate for an upsell offer was 19% and the highest one was 28%.

On average, their upsell of the tripwire funnel converted at 20%. Which is in fact a very good number.

If there’s a second upsell in the funnel, the conversion rates for it varied from 8% to 25%.

11. What’s a Good Conversion Rate for a Tripwire Sales Funnel?

Anything from 1.5% to 3% is considered a good tripwire sales funnel conversion rate.

Data Driven Marketing analyzed their tripwire sales funnels and found that the lowest conversion rate for a tripwire page was 0.5%.

And the best ones they’ve seen were 5%.

Most commonly they saw tripwire pages hitting anywhere from 1.5% to 3%.

12. What Type Of Content Is the Most Effective for Moving Prospects Through the Sales Funnel?

55% of companies say that articles and blog posts are the most effective way to move prospects through the sales funnel.

During a survey among B2B marketing professionals in the United States, conducted in 2019, it was found that according to 55% of respondents, articles and blog posts were considered the most valuable content for moving prospects through the sales funnel.

Further 43% said that reviews and customer testimonials helped them move their prospects through the B2B sales funnel.

Interestingly, the least effective were social media and content created with partners – 23% and 19%, respectively.

13. How Often People Generate More Than One Million Dollars from Their Sales Funnels?

Less than 1% of people generate over $1 million from their sales funnels.

ClickFunnels shared in their webinar that less than 1% of customers generate over $1 million from sales funnels.

This means that only less than 1% of their customers generated more than $1,000,000 from ClickFunnels services and products, which means there is plenty of room for growth within this market.

References:

Study: Which Is The Most Popular Sales Funnel Software in The World
Don’t Spend 5 Times More Attracting New Customers, Nurture The Existing Ones
Marketing Automation & Your CRM #infographic
What’s a Good Funnel Conversion Rate? (& Tips for Calculating & Improving Yours)
2015 Pacific Crest SaaS Survey – Part 1
Sucharita Kodali – Forrester
The Latest Tripwire Sales Funnel Conversion Rates
Five Insights from the 2020 Chief Marketer B2B Marketing Outlook Survey
Funnel Hacking Secrets