LeadPages vs Unbounce
In-Depth Comparison

leadpages vs unbounceWelcome to my LeadPages vs Unbounce comparison guide.

In this guide you’re going to find out:

  • In-depth LeadPages vs Unbounce comparison
  • What are the differences between LeadPages and Unbounce?
  • What do these tools have in common?
  • Which of those tools might be better for you?
  • Lots more

I have tested both of these tools and in this article, I will try to share my insights on them.

Let’s dive in.

Affiliate Disclaimer: I’m an independent affiliate on both companies and I receive referral payments from them. However, this fact has absolutely no effect on the quality of my assessment and presentation of information. In this article, I present all the information objectively and impartially, regardless of the commission rates offered by both companies.

LeadPages And Unbounce Short Overview

To understand LeadPages and Unbounce, let’s take a look at short reviews of each platform separately to examine where each excels.

Below is a quick overview of LeadPages and Unbounce.

LeadPages Review

LeadPages review

Website: www.leadpages.com
Price: $37.00 to $321.00 per month
Free Trial: 14 days free trial
Discount: Up to 39% OFF on annual plans


Even though LeadPages is relatively new in the market, it has proven to offer tremendous results to users when it comes to creating high-converting landing pages.

Currently, LeadPages is trusted by over 45,000 users.

From landing pages to Facebook ads, the platform helps you to stay in online business.

When using LeadPages, you can convert clicks into customers by collecting leads and closing sales even with zero tech skills.

For a deeper analysis of this tool, I suggest you take a look into this in-depth LeadPages review that I have made.

Key Features

  • Drag and drop editor
  • Email trigger links
  • 10 Opt-in Text Campaigns
  • 40+ Standard integrations
  • Unlimited A/B split testing
  • Mobile-responsive site templates
  • Free hosting
  • Free custom domain
  • Leadboxes
  • LeadDigits
  • Facebook Integration
  • Unlimited landing pages, pop-ups, and alert bars

LeadPages Support

LeadPages offers emails, live chat, and priority phone support according to different tier plans.

Standard users only get email support.

The Pro plan includes email and live chat, while the Advanced plan users can access priority phone support.

Overall, LeadPages support is very quick to respond.

Pros & Cons


  • Very easy to use interface and drag and drop editor
  • LeadPages offers excellent resources to help you get started in the platform
  • Offers a variety of templates to choose from
  • It is rich in optimization and conversion tools
  • Offers a 14-day free trial period
  • Multiple functionalities. LeadPages can also be used to create a website


  • Users don’t have full customization control over standard templates
  • A/B split testing limited to high tier plans
  • Fewer styling and customization options

Best for:

LeadPages is best for capturing leads.

It enables marketers and entrepreneurs to easily publish web pages, pop-ups, and alert bars, which are great exit intent options that help to generate more leads.

As I like to say, LeadPages helps you get in business and stay in business through a consistent stream of leads.

Unbounce Review

Unbounce review

Website: www.unbounce.com
Price: $80.00 to $300 per month
Free Trial: 14 days free trial
Discount: 20% OFF


Just like any other landing page builder available in the market, Unbounce allows you to create landing pages and conduct A/B testing before using them.

With over 15,000 users, the platform is continually updated with new features to improve customer experience.

Using Unbounce, you can conduct split testing on your pages, perform marketing automation, track your landing page’s performance and customize pages to your preference.

Key Features

  • Auto-image optimizer
  • Unsplash photo library
  • Dynamic Text Replacement
  • Accelerated Mobile Pages (AMPs)
  • Advanced Targeting & Scheduling
  • A/B testing
  • Real-Time conversion analytics
  • Drag and drop editor
  • Mobile responsive builder
  • Smart traffic
  • 1:1 Onboarding & Training

Unbounce Support

Unlike LeadPages, Unbounce doesn’t have specific customer support designated for particular plans.

Generally, Unbounce offers 24/7 customer support via email, phone call, mail, or live chat.

Unbounce customer support isn’t limited to users only.

Their customer service answers all questions from free trials, features, partnerships inquiries, media, or even if you’re seeking specialists’ help on the best tool to use.

Pros & Cons


  • A/B split test functionality available for all Unbounce users
  • Easy to use landing page builder
  • Fast page loading speed
  • Offers complete design control with the pixel-perfect builder
  • Flexible when it comes to customization
  • Unbounce emphasizes security with high-security settings


  • You can only split test landing pages created by Unbounce
  • Only 125 landing page templates available as compared to its competitor LeadPages, with over 500 templates
  • Slightly expensive as compared to LeadPages

Best for:

Unbounce is best for conversions.

The whole point of getting a landing page builder is to build high converting pages, and Unbounce does precisely that.

Using the drag and drop editor to create landing pages, you get the fastest way to increase conversions from your traffic.

LeadPages vs. Unbounce Comparison

PurposeBuilds high converting landing pages, other website pages, or even entire websitesPrimarily focuses on creating landing pages, pop-ups and sticky bars
EditorDrag and Drop editor interface plus static editorDrag and drop editor interface
TemplatesComes with 500+ templates for different industries which only need some customizationThere are over 125 templates to choose from
LimitationsCreate an unlimited number of pages, pop-ups, and alert bars with any subscription planLimits the number of pages and pop-ups you can create based on your subscription plan
Best for:Ideal for beginner marketers, freelances, sole businesses, growing companies, and marketing agenciesSuitable for advanced marketers and established marketing agencies
Free TrialOffers a 14-day trial period.Offers a 14-day trial period.
PriceStarts from $37 a monthStarts from $80 a month

Both LeadPages and Unbounce offer all the essential tools that you would need to design high-converting landing pages.

LeadPages is ideal for anyone who is looking to expand their conversion rates using beautiful landing pages, pop-ups, website pages, and complete websites.

Meanwhile, Unbounce is ideal for those who are looking for some flexibility when designing their landing pages.

LeadPages And Unbounce User Ratings

Let’s also take a look at what real users think about both of these tools and how they rate them.

LeadPages Unbounce
Capterra 4.6/5* 4.6/5*
G2 4.0/5 4.4/5*
Trustpilot 4.6/5* 3.7/5
GetApp 4.58/5 4.6/5*
Software Advice 4.6/5* 4.6/5*
TrustRadius 8.8/10* 8.7/10
Average: 4.46/5* 4.38/5


As can be seen, both tools received very similar user ratings.

Unbounce received higher ratings on more sites. However, on Trustpilot, it was rated much worse compared to other sites.

As a result, the average Unbounce rating score is lower compared to LeadPages.

Nevertheless, we can clearly see that consumers value both tools very similarly.

Therefore, when choosing, you should pay attention to what is more suitable for you.

What Do LeadPages and Unbounce Have in Common?

Both LeadPages and Unbounce are orientated to build high-converting landing pages and have several features in common.

The main similarities are:

  • Both LeadPages and Unbounce have a drag and drop page editor
  • Both LeadPages and Unbounce offer pre-built templates to help you build landing pages with ease
  • Both LeadPages and Unbounce offer room for customization
  • Both LeadPages and Unbounce pages have customizable templates, and other exit intent features available in all plans
  • Both LeadPages and Unbounce offer a 14-day FREE trial period

What Are the Differences Between LeadPages And Unbounce?

The main difference between Leadpages and Unbounce is that LeadPages offers more flexible integration to an existing site, whereas Unbounce requires a subdomain on their site.

LeadPages is also a bit cheaper compared to Unbounce.

The other major differences between LeadPages and Unbounce are:

  • LeadPages integrates with Facebook while Unbounce doesn’t.
  • LeadPages A/B testing is limited to higher-tier plans, while Unbounce offers A/B testing to everyone, even the Essential plan users.
  • When using LeadPages, you can create an unlimited number of pages, but Unbounce has page limits based on different pricing plans.
  • LeadPages is cheaper. The entry price is $37/month, while Unbounce is a little bit high priced, starting at $80/month.
  • LeadPages flexibly integrates with your existing site, but Unbounce requires users to use a subdomain on their site, which can be somewhat complicated for beginners.

How Is LeadPages Better Than Unbounce?

LeadPages has been around for some time now, ever since its launch in 2012.

LeadPages, like most platforms today, allow for use by beginners who have no coding experience.

The software comes with pre-built templates that you can quickly customize to mirror your brand.

This tool offers a stunning drag-and-drop editor which will allow you to create a nice look landing page in just a few minutes.

Besides, LeadPages offers a variety of other functionalities.

You can build other website pages or even entire websites.

Here are some other LeadPages advantages over Unbounce.

LeadPages Offers A Wider Variety of Templates

LeadPages TemplatesBoth LeadPages and Unbounce come with several templates for you to simply customize to get your stunning landing page.

However, the selection on LeadPages is more extensive than that of Unbounce with over 500 templates compared to the other’s 125 templates.

Browsing through 500 templates is not easy, especially if you already have something in mind.

LeadPages makes your work easier by sorting the templates using relevant parameters such as page type.

It is also quite impressive that LeadPages templates are categorized based on the industries.

For example, you could find some templates that are specifically for real estate websites.

LeadPages Is Cheaper Than Unbounce

LeadPages Cheap Price

LeadPages has one-up over Unbounce – it has ridiculously affordable rates. The platform’s starting plan goes for just $37.00 per month against Unbounce’s $80.00 per month.

Sure, the cheapest plans may not offer all the features that you need to market your campaigns.

But if it has all the features you need, then why not take the opportunity to save some money?

Because of the affordable pricing options available, LeadPages might be a good choice for all kinds of marketers.

LeadPages Has Facebook Integration

LeadPages has a lot fewer integrations compared to Unbounce.

However, it is impressive that it comes with the most important ones, among them, being the Facebook integration.

This integration, together with the Facebook ad builder, allows you to build and track ad campaigns for your landing pages.

As a result, you can quickly drive high-converting leads from Facebook to your site.

How Is Unbounce Better Than LeadPages?

Unbounce was launched in 2009 and was, arguably, the first landing page builder to hit the market.

As such, the software boasts of some high-end clients such as Hootsuite and the New York Times.

Like LeadPages, Unbounce features a drag-and-drop interface that will have you publishing your landing page in a few minutes.

It also comes packed with a variety of unique features, all of which are designed to help you capture leads that convert into sales.

As is the case with LeadPages, Unbounce integrates with popular email marketing tools such as MailChimp and AWeber.

Generally, Unbounce comes with similar features to those available on LeadPages.

But it also has some advantages over LeadPages

Unbounce Has a Better Page Editor

Unbounce editorBoth LeadPages and Unbounce come with the drag-and-drop editor interface.

With this interface, you only need to play around with the location of the widgets on your screen.

However, when working with both tools, you will notice that the Unbounce’s editor is smoother than that of LeadPages.

The latter also comes with the standard static editor.

You’ll also find that most times when you are working with the drag-and-drop editor, random widgets will appear on the page you are designing.

This is usually because of the static editor.

Unbounce only uses the drag-and-drop interface, so you don’t have to worry about a widget popping out of nowhere when you are deep in your creative element.

Unbounce Offers A/B Split Testing on All of Their Plans

unounce ab testing

Unbounce offers this feature for all its subscription plans, including the one at the bottom of the tier.

LeadPages, on the other hand, only makes A/B split testing feature available for users who are on a Pro or higher plan.

Unbounce Has a Dynamic Text Replacement Feature

Unbounce Dynamic text replacementDynamic text replacement is one of the unique features of Unbounce that make its conversion toolkit a bit better.

This feature allows you to create landing pages around the keywords that your users search for the most.

Consequently, your AdWords Quality Score increases, boosting the conversion rates.

You can also customize the information on your landing page to match your visitors’ unique experiences.

You can, for example, choose to display a specific message only if a site visitor is from a particular geographical location.

Parallax content, on the other hand, allows you to direct your visitors to pages where they are likely to convert into sales, based on other vital factors such as the keywords they used, their location, among others.

LeadPages vs. Unbounce Pricing Comparison

Standard plan - $37.00 a month

  • Site builder supports one site only
  • All available features for the start plan
  • Unlimited landing pages, pop-ups, alert bars
  • Over 40 standard integrations
  • Facebook & Instagram ad builder
Essential plan - $80.00 a month

  • Up to 500 conversions
  • Up to 20,000 visitors
  • 1 connected domain
  • 2 users
  • Unlimited landing pages
  • Unlimited popups
  • Unlimited sticky bars
Pro Plan - $59.00 a month

  • All features available in Pro Plan
  • Site builder supports up to 3 sites
  • Unlimited landing pages
  • Tech support via both email and chat
  • Unlimited A/B split testing
  • Email trigger links
  • Ten opt-in text campaigns
  • Online sales and payments
Optimize plan - $120.00 a month

  • Up to 1,000 conversions
  • Up to 30,000 visitors
  • 3 connected domains
  • Unlimited users
  • A/B testing
  • Conversion intelligence tools
  • Smart Traffic
  • Plus everything in Launch plan
Advanced Plan - $239.00 a month

  • Build up to 50 sites
  • Advanced integrations
  • 50 extra opt-in text campaigns
  • 1-on-1 quick start calls
  • Priority phone, email, and chat tech support
Accelerate Plan - $200.00 a month

  • Up to 2,000 conversions
  • Up to 40,000 visitors
  • 7 Connected domains
  • Quick loading AMP pages
  • Plus everything in Optimize plan
Scale Plan - $300.00 a month

  • Up to 3,000 conversions
  • Up to 50,000 visitors
  • 15 connected domains
  • Big-time bandwitch
  • Plus everything in Accelerate plan

In terms of price comparison, LeadPages offers a cheaper starting option.

LeadPages will cost you anywhere between $37.00 and $239.00 per month (depending on the features you need) for unlimited landing pages, unlimited traffic, and unlimited leads.

Meanwhile, Unbounce, will cost you between $80.00 and $300.00 per month and you will get an unlimited amount of landing pages, but you’ll get a limited amount of traffic and conversions.

LeadPages or Unbounce: Which Is a Better Tool?

Both LeadPages and Unbounce offer quite similar features.

So, how do you determine which one is better for you?

Well, you should ask yourself what are the main goals you want to achieve and what do you expect to get from the tool.

Here are some of my observations based on various metrics and marketing goals.

Which Is a Better Tool for Landing Page Building?

When we compare Unbounce and LeadPages, I think that Unbounce is a bit better option for landing page building.

Even though LeadPages offer a wide array of templates and has a simple standard builder for static editing, Unbounce has multiple functionalities in drag and drop building.

Unbounce pixel-precise drag and drop editor gives you the liberty to tweak the position of the widgets on the screen.

Additionally, you don’t have to worry about widgets randomly popping up on your screen, which is a major challenge with LeadPages due to the static editor.

Unbounce also has numerous font options, and you can move the widgets on your screen anywhere on the template, creating more room for customization.

Which Is a Better Tool for Lead Generation?

When it comes to lead generation in general, I think that LeadPages takes the lead.

This tool has an array of templates and exit intent features such as LeadBoxes designed with one main aim; to convert leads into paying customers.

LeadPages unlimited well-designed exit intent pop-ups and alert bars will help you collect leads from various points of your web pages.

LeadPages pre-designed mobile responsive templates which help you quickly publish landing pages without writing any code, make it easy to collect contact information from your website.

Which Tool Has More Unique Features?

Both tools have many great features and most of them are very similar.

However, both of them also come with some features unique features.

For example, Unbounce has Dynamic Text Replacement (DTR) and Smart Traffic features that LeadPages is missing.

But LeadPages lets you build entire websites and even accept payments and sell products.

So, I think that LeadPages is a bit flexible tool that has more to offer to its customers.

Which Tool Has a Better Support?

I like Unbounce because they offer customer support through various channels.

For example, you can get in touch with customer service via live chat, email, phone, or even mail regardless of the pricing plan you’re using.

They also have different lines for various countries, and some, such as Germany, are toll-free.

Unbounce also offers 1:1 onboarding and training to help you quickly get acquainted with the platform.

LeadPages, on the other hand, offers limited support according to the plan you’re using.

If priority phone support is only provided for Advanced Plan users, this makes it difficult to get fast responses for lower plan users.

LeadPages vs Unbounce: Verdict

Both Unbounce and LeadPages are great landing page builders.

You can use any of these platforms to design beautiful landing pages that are optimized for conversion.

LeadPages is an excellent choice if you are looking for a simple platform only to help you with your landing pages.

Unbounce, on the other hand, offers more flexibility and is ideal for people who would love a bit more customization for their landing pages.

Identify your business needs and goals to help you make a choice.

Still not convinced about these two platforms?

Why not try them out for yourself?

Both LeadPages and Unbounce offer a 14-day free trial for any of the plans that you choose.

Pick one, start your trial, look around the software, and decide for yourself which would be the better option for your business.

Who Should Should Consider Choosing LeadPages?

leadpagesAlthough LeadPages started as a landing page builder only, several updates over the years have seen the platform grow to be an all-in-one front-end funnel tool.

LeadPages is ideal for anyone who is looking to expand their conversion rates using beautiful landing pages, pop-ups, website pages, and complete websites.

If you are looking for a simple tool that will have your page published within a short time, then you should consider going for LeadPages.

You should also consider this tool if you plan to sell something and you don’t want to invest in additional shopping cart solutions

Finally, LeadPages is the ideal software for someone who is looking to capture more leads but is working on a tight budget.

LeadPages will help you achieve that at much lower costs.

Who Should Consider Choosing Unbounce?

who should choose unbounce

Unbounce is ideal for anyone who is looking for some flexibility when designing their landing pages.

It has a better page builder with more features that makes building landing pages a bit more flexible.

The advanced integrations and editing features make Unbounce the perfect tool for advanced marketers and agencies with complex needs.

Ultimately, this platform is excellent for anyone who doesn’t mind spending a couple of dollars on getting their marketing solutions met.