LeadPages vs Unbounce
In-Depth Comparison

leadpages vs unbounceLeadPages and Unbounce are two of the most common landing page builders.

These two marketing platforms could both help you generate leads that convert into sales for your business.

Both LeadPages and Unbounce offer all the essential tools that you would need to design landing pages that convert. LeadPages is ideal for anyone who is looking to expand their conversion rates using beautiful landing pages, pop-ups, website pages, and complete websites. Meanwhile, Unbounce is ideal for anyone who is looking for some flexibility when designing their landing pages.

But how do you choose one between the LeadPages and Unbounce?

You must analyze the tools you would want to use deeply before making a choice.

And in this article, we will have a look at these two marketing platforms and compare their features and functionalities.

LeadPages vs. Unbounce Comparison

PurposeBuilds high converting landing pages, other website pages, or even entire websitesPrimarily focuses on creating landing pages, pop-ups and sticky bars
EditorDrag and Drop editor interface plus static editorDrag and drop editor interface
TemplatesComes with 500+ templates for different industries which only need some customizationThere are over 125 templates to choose from
LimitationsCreate an unlimited number of pages, pop-ups, and alert bars with any subscription planLimits the number of pages and pop-ups you can create based on your subscription plan
Best for:Ideal for beginner marketers, freelances, sole businesses, growing companies, and marketing agenciesSuitable for advanced marketers and established marketing agencies
Free TrialOffers a 14-day trial period.Offers a 14-day trial period.
PriceStarts from $25 a monthStarts from $79 a month

Why is LeadPages Better Than Unbounce?

LeadPages has been around for some time now, ever since its launch in 2012.

The landing page builder is one of the most comfortable and most efficient marketing tools available for online marketers.

Marketers are looking for solutions to build landing pages that don’t require any coding.

LeadPages, like most platforms today, allow for use by beginners who have no coding experience.

The software comes with pre-built templates that you can quickly customize to mirror your brand.

LeadPages’ ease of use makes the software stand out.

The drag-and-drop editor is especially a favorite for many marketers since creating a stunning page will only take a few minutes.

Besides, LeadPages offers a variety of other functionalities.

You can build other website pages or even entire websites.

So, how is LeadPages better than Unbounce? Let’s have a look below.

LeadPages Offers A Wider Variety of Templates

LeadPages TemplatesBoth LeadPages and Unbounce come with several templates for you to simply customize to get your stunning landing page.

However, the selection on LeadPages is more extensive than that of Unbounce with over 500 templates compared to the other’s 125 templates.

Browsing through 500 templates is not easy, especially if you already have something in mind.

LeadPages makes your work easier by sorting the templates using relevant parameters such as page type.

It is also quite impressive that LeadPages templates are categorized based on the industries.

For example, you could find some templates that are specifically for real estate websites.

LeadPages Is Cheaper Than Unbounce

leadpages priceCheaper isn’t always better, but when cheaper can get the job done successfully, then it may be better.

The price is a huge determining factor when choosing a marketing tool.

LeadPages has one-up over Unbounce – it has ridiculously affordable rates. The platform’s starting plan goes for just $25 per month against Unbounce’s $79 per month.

Sure, the cheapest plans may not offer all the features that you need to market your campaigns.

However, they are quite ideal for someone who is just starting their marketing ventures.

Because of the affordable pricing options available, LeadPages is ideal for all kinds of marketers.

Whether you are a freelancer, a startup business owner, or an established marketing agency, LeadPages has pricing plans that will suit everyone.

LeadPages Has No Limits on the Landing Pages

One reason why most marketers love LeadPages is that there is no limit on the number of landing pages that you can build.

You can make as many pages, pop-ups, and alerts as you want.

All subscription plans, starting from the standard program, cater to both unlimited pages and unlimited traffic and leads.

The same is not valid for Unbounce, which imposes limits on both landing pages and pop-up bars.

The only subscription plan that does not impose limits on traffic and pages is the Enterprise plan, which is the highest-tier plan.

As such, it is quite expensive, and many marketers wouldn’t afford it, making LeadPages a better option when considering the number of landing pages to build.

LeadPages Has Facebook Integration

In today’s world, Facebook is one of the most popular social media platforms.

As an online marketer, you must harness the market on Facebook and leverage it to scale your business.

LeadPages has a lot fewer integrations as compares to Unbounce.

However, it is impressive that it comes with the most important ones, among them, being the Facebook integration.

This integration, together with the Facebook ad builder, allows you to build and track ad campaigns for your landing pages.

As a result, you can quickly drive high-converting leads from Facebook to your site.

Why is Unbounce Better Than LeadPages?

Unbounce was launched in 2009 and was, arguably, the first landing page builder to hit the market.

As such, the software boasts of some high-end clients such as Hootsuite and the New York Times.

Like LeadPages, Unbounce features a drag-and-drop interface that will have you publishing your landing page in a few minutes.

It also comes packed with a variety of unique features, all of which are designed to help you capture leads that convert into sales.

As is the case with LeadPages, Unbounce integrates with popular email marketing tools such as MailChimp and AWeber.

Generally, Unbounce comes with similar features to those available on LeadPages.

Are there ways in which Unbounce is better than LeadPages?

Of course. Have a look below.

Unbounce Has a Better Editor

Unbounce editorBoth LeadPages and Unbounce come with the drag-and-drop editor interface.

With this interface, you only need to play around with the location of the widgets on your screen.

However, when working with both tools, you will notice that the Unbounce’s editor is smoother than that of LeadPages.

The latter also comes with the standard static editor.

You’ll find that most times when you are working with the drag-and-drop editor, random widgets will appear on the page you are designing.

This is usually because of the static editor.

Unbounce only uses the drag-and-drop interface, so you don’t have to worry about a widget popping out of nowhere when you are deep in your creative element.

Unbounce Offers A/B Split Testing for All of Their Plans

unounce ab testingThe landing page that you eventually publish should be the one that will bring in the highest conversion rates.

As such, B2B marketers prefer to design several versions of the same page, compare their analytics, and choose the one that performs best.

This feature is called A/B split testing.

A/B testing is critical since it helps you maximize your advertising.

Unbounce offers this feature for all its subscription plans, including the one at the bottom of the tier.

LeadPages, on the other hand, only makes A/B split testing feature available for users who are on higher-tier plans.

Unbounce Has a Dynamic Text Replacement Feature

Unbounce Dynamic text replacementDynamic text replacement is one of the unique features of Unbounce that make its conversion toolkit a bit better.

This feature allows you to create landing pages around the keywords that your users search for the most.

Consequently, your AdWords Quality Score increases, boosting the conversion rates.

You can also customize the information on your landing page to match your visitors’ unique experiences.

You can, for example, choose to display a specific message only if a site visitor is from a particular geographical location.

Parallax content, on the other hand, allows you to direct your visitors to pages where they are likely to convert into sales, based on other vital factors such as the keywords they used, their location, among others.

LeadPages vs. Unbounce Pricing Comparison

Standard plan - $25 a month

  • Site builder supports one site only
  • All available features for the start plan
  • Unlimited landing pages, pop-ups, alert bars
  • Over 40 standard integrations
  • Facebook & Instagram ad builder
Essential plan - $79 a month

  • 75 landing pages
  • Eight pop-ups and sticky bars
  • 500,000 unique visitors limit
  • Unlimited domains
  • A/B split testing
  • Dynamic text replacement
  • Smart traffic
  • Unlimited users
  • Speed boost
  • SSL encryption
  • GDPR compliance
  • Copyright-free photos from Unsplash
Pro Plan - $48 a month

  • All features available in Pro Plan
  • Site builder supports up to 3 sites
  • Unlimited landing pages
  • Tech support via both email and chat
  • Unlimited A/B split testing
  • Email trigger links
  • Ten opt-in text campaigns
  • Online sales and payments
Premium plan - $159 a month

  • All features available in Essential Plan
  • 150 landing pages
  • 16 pop-ups and sticky bars
  • Monthly traffic limit of 500,000 unique visitors
  • Five client sub-accounts
  • AMP Landing pages
  • Launch scheduling
  • Page redirects
Advanced Plan - $199 a month

  • Build up to 50 sites
  • Advanced integrations
  • 50 extra opt-in text campaigns
  • 1-on-1 quick start calls
  • Priority phone, email, and chat tech support
Enterprise Plan - $399 a month

  • Customized plan
  • Over 375 landing pages
  • 40+ pop-ups and sticky bars
  • No monthly traffic limits
  • Over 15 client sub-accounts
  • Dedicated launch specialist
  • Audit logs
  • Page migration services
  • Customer success manager

In terms of price comparison, LeadPages offers a cheaper starting option.

The start plan goes for only $25 a month and allows you to build one site with unlimited traffic and leads.

Unbounce, on the other hand, has its essential plan starting at $99 when billed monthly. An annual billing will have you spend $79 each month and save you 20%.

LeadPages or Unbounce: Which is Better for You?

Both LeadPages and Unbounce offer all the essential tools that you would need to design landing pages that convert.

So, how do you determine which one is better for you?

Here are a few pointers to help you decide which LeadPages or Unbounce is better for you.

Who Should Choose LeadPages?

leadpagesAlthough LeadPages started as a landing page builder only, several updates over the years have seen the platform grow to be an all-in-one front-end funnel tool.

LeadPages is an easy-to-use software that helps boost your marketing skills.

It is ideal for anyone who is looking to expand their conversion rates using beautiful landing pages, pop-ups, website pages, and complete websites.

If you are looking for a simple tool that will have your page published within a short time, then you should consider going for LeadPages.

You should also consider this tool if you are looking for a platform that doesn’t require too much knowledge of online marketing.

LeadPages customization abilities aren’t as wide, so you won’t have much to do.

Finally, LeadPages is the ideal software for someone who is looking to capture more leads but is working on a tight budget.

LeadPages will help you achieve that at much lower costs.

Who Should Choose Unbounce?

Being the first landing page builder to be launched, Unbounce boasts of having gained the trust of veteran online marketers.

The platform started small but has now grown to feature some advanced tools for online marketers.

Unbounce is ideal for anyone who is looking for some flexibility when designing their landing pages.

Because it has a better editor with more features, marketers get to have a lot more say in the eventual turn-out of their landing pages.

This software is also ideal for anyone who is looking to build their pages from scratch.

You could also choose an industry-specific template and customize it thanks to the broader customization options available.

However, be keen not to customize the template too much that you end up with a low-converting page.

The advanced integrations and editing features make Unbounce the perfect tool for advanced marketers and agencies with complex needs.

Ultimately, this platform is excellent for anyone who doesn’t mind spending a couple of dollars on getting their marketing solutions met.

Final Word LeadPages And Unbounce

Both Unbounce and LeadPages are excellent landing page builders.

You can use any of these platforms to design beautiful landing pages that are optimized for conversion.

LeadPages is an excellent choice if you are looking for a simple platform only to help you with your landing pages.

Unbounce, on the other hand, offers more flexibility and is ideal for people who would love a bit more customization for their landing pages.

Identify your business needs and goals to help you make a choice.

Still not convinced about these two platforms?

Why not try them out for yourself?

Both LeadPages and Unbounce offer a 14-day free trial for any of the plans that you choose.

Pick one, start your trial, look around the software, and decide for yourself which would be the better option for your business.

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