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LeadPages vs OptinMonster
In-Depth Comparison

leadpages vs optinmonsterThe quest between LeadPages and OptinMonster is a significant challenge for most marketers.

LeadPages is an excellent landing page builder and comes with a variety of templates to get you started. Meanwhile, OptinMonster is a robust lead generation tool that allows website owners to collect valuable leads and email subscribers.

In this comparison, we will compare these two marketing solutions and attempt to help you find the best tool for your business.

So, keep reading for some helpful tips to help you settle the debate of LeadPages vs. OptinMonster.

LeadPages vs OptinMonster Comparison

FeaturesLeadPagesOptinMonster
Best for:Best for generating leads from web campaignsBest for generating leads from email campaigns
EditorEasy-to-use drag and drop builderEasy-to-use drag and drop editor
Split TestingA/B split testing is only available for the two top-most tiersIt is only the lowest tier that doesn’t support A/B testing
FacilitiesAllows you to build landing pages and websitesYou can only build opt-in forms and other web marketing campaigns
TemplatesComes with mobile-responsive templates optimized for conversionComes with several templates for the opt-in forms and other marketing campaigns. All templates are mobile-responsive as well
AnalyticsOffers conversion analyticsAlso offers conversion analytics
IntegrationsIntegrates with major email service platforms and CMSOffers several email marketing integrations
Free TrialOffers a 14-day trial period.Has no free trial. Instead, they have a 14-day money-back guarantee if you are not satisfied with their services.
PriceStarts from $25 a monthStarts from $9 a month

Why Is LeadPages Better Than OptinMonster?

– LeadPages Offers a Landing Page Builder

LadPages Landing Page BuilderLeadPages comes with a fantastic landing page builder online OptinMonster that doesn’t have one.

With LeadPages, you can create some fantastic landing pages within no time.

The marketing platform comes with several templates for you to choose your most preferred.

Besides, the templates are all optimized for conversion and are categorized into specific niches to increase your chances of better lead generation.

Using the landing page builder on the platform doesn’t even take much.

Even without any coding or technical skills, you can have a stunning landing page up and running within no time.

The easy-to-use drag and drop editor only requires you to choose what widgets you want to use and place them in the most suitable places on a page.

– LeadPages Offers a Website Builder

LeadPages Website BuilderJust like you can create some fantastic landing pages with the platform, you can also design your website from scratch using the same platform.

LeadPages comes with several website templates as well, and you will, therefore, not require any coding or technical skills to build a website that is optimized for conversion.

Customization options are quite many, allowing you to give your website a professional look, while still aiming to generate leads.

If you so wish, you can also build your website from scratch, but you will need some HTML or CSS coding skills.

– LeadPages Offers an SMS Text Message Opt-in Campaigns

LeadPages SMSLeadPages allows you to create SMS opt-in campaigns.

All you have to do is choose a keyword and phone number to help you design your CTA.

This option is ideal because most users will find it easier to use a short word to subscribe to your emails, rather than fill out a form.

In turn, you are likely to gain higher conversion rates.

With this option, you can also maximize print advertisements for more conversions and sales.

Why is OptinMonster Better Than LeadPages

– OptinMonster Has a MonsterLinks 2-Step Opt-in Feature

LeadPages also allows you to create and customize opt-in forms.

However, OptinMonster takes things a step further with the 2-step opt-in forms.

With MonsterLinks 2-Step Opt-in you can quickly turn any image or link into an opt-in form without any coding skills.

Therefore, should a site visitor click on the image or link, a pop-up appears asking them to either buy something or subscribe to your list.

This feature works seamlessly with any CMS you use for your site.

Therefore, you can effectively turn any page into a squeeze page using the 2-step opt-in forms, which in turn boosts lead generation.

– OptinMonster Has a Coupon Wheel Opt-ins Feature

optinmonster coupon wheelWith Coupon Wheel Opt-ins feature you can offer fantastic discounts to your customers, which reduces cart abandonments.

Like any other element you would create with OptinMonster, you have complete control over the customization of the coupon wheel.

You get to choose the fonts and colors to use on the spin wheel, as well as set the winning chances and the prizes to be won.

For higher conversion rates, you can also use the advanced targeting tools such as geolocation targeting, which limits the giveaways to specific locations and page-level targeting that ensures your site visitors only receive giveaways that are relevant to them.

– OptinMonster Has a Content Lock

optin monster content lockDid you know that you can boost your email subscriber list without creating additional content?

OptinMonster allows you to achieve this using the content lock feature.

Content Lock, just as the name suggests, allows you to bar some of your content and only make it available to your subscribers.

You, therefore, provide some high-quality content to everyone and ask them to subscribe to your email list to get more of the material.

Because they already had access to some of the content, they are sure that they have something to gain from the rest of the content, which in turn increases their chances of conversion.

You can also use this tool to monetize your content.

You could, for example, combine custom HTML integration, which makes it easier for you to collect revenue from the content.

Besides, getting the analytics on the Content Lock gives you a clearer picture of what your subscribers want the most, giving you an idea of what to offer next.

LeadPages And OptinMonster Pricing Comparison

LeadPagesOptinMonster
Standard plan - $25 a month

  • Site builder supports one site only
  • Unlimited landing pages, pop-ups, alert bars
  • Over 40 standard integrations
  • Facebook & Instagram ad builder
Basic package - $9 a month

  • Unlimited Campaigns
  • Subscriber recognition
  • List segmentation
  • Simple reporting
  • Success messages
  • Supports one site
  • 3,500 page views
Pro Plan - $48 a month

  • All features available for Standard
  • Build up to three sites
  • Online sales and payments
  • Unlimited A/B split testing
  • Email trigger links
  • 10 Opt-in text campaigns
Plus package - $19 a month

  • All features in Basic
  • Integrated A/B testing
  • Full reporting
  • Monster Sounds
  • Inactivity Sensors
  • 2 websites
  • 15,000 page views
  • Device targeting
Advanced Plan - $199 a month

  • All available features for the Pro Package
  • Build up to 50 sites
  • Advanced integrations
  • Includes 5 sub-accounts
  • 50 extra Opt-in text campaigns
  • 1 on 1 Quick Start call
Pro package - $29 a month

  • All features available for Plus
  • Exit Intent technology
  • Mobile-specific campaigns
  • Campaign scheduling
  • Priority support
  • Referrer detection
  • Smart tags
  • Three websites
  • 50,000 pageviews
Advanced package - $49 a month

  • All features in the Pro Package
  • On-site retargeting
  • Follow-up campaigns
  • ManyChat integration
  • Unlimited sub-accounts
  • AdBlock integration
  • 5 websites
  • 250,000 pageviews

OptinMonster is relatively cheaper than LeadPages, seeing as its packages start at $9 per month, with the top-most tier costing $49 per month.

LeadPages, on the other hand, has its cheapest package at $25 per month and the highest at $199, when billed annually.

For both platforms, the Pro package is the most popular.

However, LeadPages prices this plan at $48 per month, while OptinMonster’s package is $29 per month.

LeadPages or OptinMonster – Which Is Better?

Even after comparing the features of LeadPages and OptinMonster, settling for one may not be an easy decision.

You will need to think about your business goals and needs, the pricing, and any other factors that play an essential role in the existence of your business.

To help you with that, here is a quick guide on who should use what platform.

Who Should Choose LeadPages?

leadpagesLeadPages should be your number one choice if you are primarily interested in creating some stunning landing pages.

You can use landing pages in many areas of your business, and if you are looking to generate some quality leads using sales funnels, then LeadPages should help you with that.

Additionally, LeadPages is an excellent choice for anyone who has no technical skills or coding experience.

The platform is easy to use, and the drag and drop editor makes the entire process a breeze.

LeadPages is also ideal for anyone who is looking to integrate affiliate marketing and would love to build an eCommerce site.

The platform comes with some integrated features to help you with both of these tasks.

LeadCheckouts allows you to integrate a checkout widget in just about any webpage, which in turn boosts sales from your website traffic.

Who Should Choose OptinMonster?

OptinMonster OptinMonster, on the other hand, is ideal for anyone who would want to generate leads for their business but is working on a shoestring budget.

The packages available on this platform start at $9 with the highest plan at $49, which makes it quite affordable, even for small businesses and freelancers.

OptinMonster majorly looks to generate leads from email campaigns.

Therefore, if you are looking to grow and manage your email subscribers list to grow your business, this would be the ideal choice for you.

Final Words About LeadPages and OptinMonster

Both LeadPages and OptinMonster are excellent marketing solutions, regardless of the nature of your online business.

However, when deciding between the two platforms, you will need to factor in your business needs, as well as what you want to get the most out of the two platforms.

LeadPages should be your go-to choice if you are looking for some stunning landing pages while OptinMonster, on the other hand, is an excellent choice if you are looking to build your email campaigns.

The best thing about both platforms is that you can try them out yourself.

Go ahead and try out both platforms and find out which one matches your business needs the most before making a permanent decision on the same.

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