Instapage Pricing
How Much Does It Cost?

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Product: Instapage
Price: from $299.00 per month
Discount: 33% on annual billing
Free Trial: 14-Day Free Trial

In short, Instapage has two pricing plans.

The Instapage Building plan costs $299.00 a month for unlimited conversions, 30,000 unique visitors per month, 30 published landing page experiences, 5 workspaces, and 5 team members.

Meanwhile, the Instapage Converting plan starts from $599.00 a month and gives at least 100 pages, 100,000 unique monthly visitors, and their full library of Converting features.

The main differences between the plans are the number of different features allocated per month.

Plan Price What You Get:
Building $299.00 per month Unlimited conversions, 30,000 unique visitors per month, 30 published landing page experiences, 5 workspaces, and 5 team members.
Converting Custom
(from $599.00 per month)
From 100 pages, 100,000 unique monthly visitors, and their full library of Converting features.


Instapage has no free plan but they offer a 14-day free trial to try their tool.

In this Instapage pricing guide, I’m going to be looking at each of the Instapage pricing plans, in order to give you a better idea of which one is right for you and whether it is worth it or not.

However, you should also know that there are a few options to get Instapage for a way lower price.

For example:

You can also save up to 33% with the annual billing.

Is Instapage Free?

Unfortunately, Instapage isn’t free and it doesn’t offer any free plans.

They do only offer a free trial for 14 days. After that, you have to pay the full price according to the plan you chose.

Instapage Pricing Plans & Packages

Instapage Pricing

Instapage has only two pricing plans depending on the features of each plan:

  • Instapage Building – $299.00 per month
  • Instapage Converting – Custom price (from $599.00 per month)

NOTE: Instapage has recently re-branded its pricing plans. Instapage Building was previously called Instapage Business meanwhile, Instapage Converting was called Instapage Enterprise.

Instapage Monthly Pricing

Instapage has two pricing options.

The Building plan costs $299.00 per month (33% discount available if paid annually) and the Converting plan has custom pricing (which starts from $599.00 per month) based on the features you need.

The Building plan offers up to 30,000 visitors, 30 landing pages, 5 sub-accounts, and 5 team members. While the Converting plan will start you at 100 pages, 100,000 unique monthly visitors, and their full library of Enterprise features.

Here’s what you get from each pricing package:

Instapage Building Pricing Plan

Instapage Building plan costs $299.00 per month (or $199.00 per month if billed annually) and with this plan, you’ll get:

  • No Conversion Limits
  • #1 Landing Page Builder
  • Instablocks
  • Thor Render Engine
  • Post-click Score
  • AdMap help
  • Multi-Step Forms
  • Server-Side A/B Testing
  • Heatmaps
  • Conversion Analytics
  • Dynamic Text Replacement
  • Zapier Integration
  • Salesforce Integration
  • Marketo Integration
  • HubSpot Integration
  • SSL Encryption help
  • GDPR Compliance help
  • Google Single Sign-On (SSO)

As you can see the Instapage Building plan comes with some limitations.

This plan is the best option who’s just starting with landing pages and conversion optimization.

Instapage Converting Pricing Plan

Instapage Converting pricing plan has no fixed price, and charges will depend on the services that you request.

However, it’s known that the price for this plan can start from $599.00 per month.

Besides all the features available in the Building package, you will also get page migration services, direct lead bypass, real-time visual collaboration, and 1:1 ad-to-page personalization.

Here’s what you’ll get with the Converting pricing plan:

Everything that is included in the Instapage Building plan plus:

  • Enterprise SSO (Okta & OneLogin)
  • 1:1 Ad-to-Page Personalization
  • Real-Time Visual Collaboration
  • Editable Global Blocks
  • AMP Pages & Experiences
  • Direct Lead-Bypass
  • Audit Logs
  • Guaranteed Uptime-Enterprise SLA
  • Ad Spend Conversion Attribution
  • Page Migration Services
  • Dedicated Launch Specialist
  • Customer Success Manager
  • Custom Feature Implementation

To make your package truly customized, you will also get a dedicated launch specialist and a successful manager.

Instapage Annual Pricing

Instapage also has an annual pricing option that will save 33% of the total billing. It means that you’ll pay only $199.00 per month for the Building plan account instead of the usual $299.00 per month price.

Instapage Monthly Plans vs Annual Plans: Which Is The Best Pricing Option?

Instapage monthly and annual pricing plans offer the same amount of features.

The only difference between Instapage monthly and annual plans is the price you’re going to pay for the software.

It might look much more affordable to pay monthly payments.

However, in the long-term, it gets way cheaper to go with the annual payment option.

If you’re building everything from scratch then the Instapage monthly pricing option might look like a better idea to choose.

However, if you already have an audience and you’re already driving some sales, then Instapage annual plans might be a perfect choice since they will let you save up to 33%.

How Much Does It Cost to Use Instapage?

The final costs of Instapage depend on the features you need.

The Instapage Building plan costs $299.00 per month and comes with all the main features you need to increase your conversions. With this plan, you’ll get a drag-and-drop landing page builder, A/B server testing tool, dynamic text replacement, post-click-score, etc.

If you choose to go with the annual billing then you’re going to pay $2,388.00 a year.

This option will help you save 33% of the total costs and your monthly price will convert to $199.00 per month.

However, if you need more advanced features like page migration services, direct lead bypass, real-time visual collaboration, etc. then the Instapage Converting plan is the one to go.

This plan has no set price but you can expect to be paying anywhere between $599.00 and $2,500.00 per month.

Why Is Instapage So Expensive?

Instapage is so expensive because it operates as a landing page builder and conversion optimization tool, so you get everything you need in one location.

With this tool, you can not only build high-converting landing pages but also covers a wide variety of additional features to optimize your pages and improve other areas of lead generation and sales process.

Building vs Converting: Which Pricing Plan Should You Choose?

The answer to this question depends on your marketing goals.

Who Should Choose the Instapage Building Plan?

The Instapage Building plan is best for a small businesses that are looking for just a simple solution to create conversion-optimized landing pages and doesn’t need high limits and many advanced features.

This plan has all the necessary features to help you build your high-converting landing pages and capture the leads.

Who Should Choose the Instapage Converting Plan?

The Instapage Converting plan is best for those who already have an audience and they’re looking for additional flexibility with their landing page and conversion optimization tools.

This plan is not intended for new online businesses.

It’s more adjusted to larger businesses with more than 30,000 unique visitors a month to their landing pages or teams with 5 or more users.

The Converting plan offers highly personalized landing page software that matches each visitor’s intent from the clicked-through ad.

This makes it extremely helpful in increasing conversion rates with your ads since users are finding contextual landing pages more engaging.

Instapage Free Trial

Instapage also offers a 14-day free trial to all new members who join their program.

During the 14-day trial period, you’ll get access to all the most important Instapage features to see if the platform meets your business needs.

And if for some reason you decide later that you don’t want to be a member anymore, then you’ll be able to cancel your account without any penalties or fees.

How Much Is Instapage After the Free Trial Period?

Instapage Building plan will cost you $199.00 per month or $2,388.00 a year depending on which billing option you have chosen upon registration.

However, you will not be charged anything until the 14-day trial period expires.

How to Buy Instapage?

You can buy Instapage anywhere from $299.00 per month. And you can choose to pay either by Credit Card or by PayPal.

After the successful purchase, you’ll become a full member of Instapage.

In order to make a purchase just follow these steps:

  • Step #1: Click on this link
  • Step #2: Choose the plan you want to get
  • Step #3: Fill in your personal and payment details
  • Step #4: You can start using Kartra.

Instapage Pricing Verdict: Is It Worth It?

Yes, Instapage is definitely worth the money you invest.

Before Instapage, it was very complicated to conversion-optimized landing pages from scratch.

Now, you can create it in just a few minutes.

It’s not the cheapest landing page builder tool.

However, this platform is fairly easy-to-use and they’re giving an insane amount of help.

So, in my opinion, it’s worth every penny you’re going to pay.


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