Top Instapage Alternatives
(Better And Cheaper)
Or, are you already using Instapage and you’re wondering what its competitors offer so that you can decide to switch or not?
Well, we will get into all the nitty-gritty.
Today, you will learn all about the top 6 alternatives to Instapage.
But, before then, we can all agree that having the right landing page builder is critical for your business. The right landing page builder is integral to your business since it will give you the tool to convert your visitors to leads and prospects.
So, we understand how important this decision is to your business.
To make the decision-making process easy, we will dive right in and give you all the details to help you make an informed decision.
|Instapage Alternative||Best For:||URL|
|LeadPages||Building landing pages that are optimized for conversion.|
|Unbounce||Creating landing pages that are optimized for SEO.|
|ClickFunnels||All-in-one sales funnel creation tool.|
|Thrive Themes||All-in-one shop for Wordpress marketing plugins.|
WordPress plugin for customizing landing pages and opt-in features.
Creating highly targeted opt-in forms that are customized for conversion.
The best Instapage alternative is the one that has common features with Instapage, is easy to use, and comes at an affordable price.
The alternative software is usually created by online sales experts who spend spent years analyzing how to convert leads into sales in the fastest possible way.
Currently, there are known 6 Instapage alternatives that can fully meet all these criteria.
When choosing an Instapage alternative, your primary focus should always check if they have the same features that were important when you were using Instapage.
Here are the most important things you should consider:
Instapage isn’t cheap software.
Luckily, most of their alternatives are way cheaper.
On average, the price of Instapage alternative ranges from $9 (least priced) to $349 (highly-priced) per month. The final price depends on what features are offered and how much traffic you’re expecting to get.
Fortunately, most of the programs offer different pricing packages.
Cheaper Instapage alternatives usually come with a one-time payment plan and the price for their lowest plans usually starts from $99.
However, these alternative tools usually also come with lots of limitations (such as the ability to use it on WordPress sites only) and less advanced tools that would help to convert leads into customers.
The cheapest known Instapage alternatives are:
Here’s a list of the top Instapage alternatives that you should consider if you think Instapage is not right for you:
Leadpages is more affordable as compared to Instapage. So, if the price is one of your most significant determining factors, then you might want to consider Leadpages.
Leadpages offers three pricing plans:
On the other hand, Instapage has a different pricing model. It has two pricing plans, namely:
The business plan goes for $149 when charged annually and $199 when charged monthly.
The enterprise plan doesn’t have a specific cost. The cost depends on your business needs, and you need to contact their sales team to help you customize the plan to your needs so that you can know what the plan will cost you.
1. Two Editor Options
While both platforms offer easy to use editors, Leadpages is more advanced. It offers two editor options: the standard editor and the drag and drop editor. This gives you options depending on your skill level.
2. More Widgets – More Functionality
Widgets are landing page elements that help to add the functionality of a landing page. The text option is an example of a widget that allows you to add copy to the landing page.
Other widgets include videos, buttons, forms, and images.
Leadpages has a total of 17 widgets, while Instapage only has 11 widgets. Here is a table comparison of the two:
|LeadPages Widgets:||Instapage Widgets:|
|Text||Instablocks (to divide your page into different blocks. This helps to create sections with different backgrounds on your landing page)|
|Line||Shapes (to create boxes, circles, and horizontal/vertical lines)|
|Image + Text||–|
|Calendar + Text||–|
3. Direct Sales Using Leadpages
From the previous widgets section, you can see that Instapage doesn’t have the checkout widget. This is a very critical widget for e-commerce owners or anyone who wants to enable their visitors to buy something directly from their page.
With Leadpages, you can create a checkout page whereby the visitors can directly buy a service or product without integrating the page with an eCommerce platform.
4. Integrated Facebook Ads
Facebook Ads are a critical part of your sales funnel: they are a major source of traffic. According to most sales funnel experts, being able to match your Facebook Ads with your landing page could help increase your conversion rate.
Leadpages offers a great feature whereby you can directly design your Facebook Ads on Leadpages, which allows you to create Ads that are consistent with your landing page.
The consistency gives you a higher chance of creating converting Ads.
5. Easier Invites To Webinars Using Leadlinks
Leadlinks is an excellent feature by Leadpages that allows your subscribers to opt-in to a sublist using a single click.
It helps you create a highly qualified sublist for your webinar and also saves your subscribers the time to fill in their details again when opt-in to the webinar or any other sub-list.
6. List Growing With Leaddigits
Leaddigits is an incredible feature by Leadpages that allows leads to opt-in to a list using their mobile phone. Usually, as a marketer, you will send out an opt-in message that gets delivered in the leads text message.
Once the person receives the message, they can simply opt-in from their text message without having to log into their email.
All in all, you should note that Instapage has more free templates than Leadpages. To be specific, Instapage offers over 200 free templates, while Leadpages only offers slightly over 130 templates.
7. Website Creation Using Leadpages
Just like Wix or Squarespace, today, you can create your website using Leadpages. You can use the drag and drop page builder to build a website even if you are not tech-savvy.
It was the pioneer that made it easier for anyone to build landing pages even if they aren’t web developers or designers.
Since then, the platform has served millions of clients across the globe, including The New York Times, Vimeo, and Hootsuite.
Unbounce offers three pricing plans:
Note, the annual billing plan saves you 20% of the total cost.
With the Essential plan, you get to publish up to 75 landing pages, and you can have up to 8 stick bars and pop-ups. It also allows you traffic of up to 500, 000 visitors.
With the Premium plan, you get to publish up to 150 landing pages, and you can have up to 16 stick bars and pop-ups. It also allows you traffic of up to 500, 000 visitors.
You also get 5 sub-domains to help serve all your clients on the same dashboard. Other features include:
With the Enterprise plan, you have all the features that come with Unbounce. These include over 375 landing pages and more than 40 stick bars and pop-ups.
To use this plan, you need to contact the customer support so that they can help you customize the plan to your business needs.
Instapage, on the other hand, only has two plans. The Business and the Enterprise plan. The Business plan goes for $149 per month when billed annually and $179 when billed monthly. With the Business plan, you get the following features:
With the Enterprise plan, you get all the features that come with Instapage. But, you need to contact the sales team to help you customize the plan to your business needs.
1. Lead Notifications
Quick and prompt responses and replies help in increasing the conversion rate. For this reason, Unbounce has one of the most innovative features whereby you are notified when a lead clicks on a call to action and converts.
If you are a coach and a lead has just booked a free discovery call with you, this helps to make a quick follow up and make all the necessary preparations for the call and the lead.
2. Increased Conversion Rates With Sticky Bars
Sticky bars are horizontal bars that you can place either at the bottom or the top of your page with a call to action. And, because they are unobstructive but prominent, they help increase your conversions without taking up space on your page.
3. Features Made For Agencies
Agencies deal with multiple clients, and as such, it can be a lot of work having to redo page designs and so on.
Unbounce gives agencies features that can help them replicate their page designs, layouts, and templates so that they can use the same for other clients.
They also have a master dashboard where you can manage all your clients without all the data overwhelming or confusing you.
4. Great Customer Support
Nothing is more frustrating than trying to get attention from customer support, but they either keep ignoring you or take too long to respond. Or they don’t have the information you’re looking for.
Unbounce customer support is very effective since they are very knowledgeable about the platform and usually respond very fast to inquiries.
Anyway, ClickFunnels is a sales funnel builder founded by one of the legendary marketers known as Russel Brunson. Russel popularized the name sales funnel and is also known for advocating for the benefits of sales funnels over websites.
The platform is a myriad of features such as:
ClickFunnels has two pricing plans, namely:
Note, with the Standard Plan, you do not get access to the follow-up funnels feature and the Weekly Peer Review Hackathons.
During the weekly hackathons, you get to build out funnels as a coach guides you one on one. Also, FunnelFlix training is limited to the basic plan.
Clickfunnels is one of the biggest competitors to Instapage since it offers features to help build a complete sales funnel. It’s more than just a landing page builder.
Here are some of the features:
1. Sales Funnel Templates
While Instapage has lots of landing page templates, Clickfunnels goes a step further – it offers sales funnel templates.
It has landing page templates, sales page templates, and complete sales funnel templates that you can create a sales funnel even if you are a newbie.
2. Affiliate Marketing Management System
Clickfunnels has an affiliate marketing management system that helps the users to create unique links for their products or services. They can use these links to get affiliate marketers to market their products and services.
The user can also manage their affiliate marketers and see the data regarding each marketer on their system.
3. Follow-Up Funnels
Email marketing is one of the essential marketing features of any business. And, with Instapage, you’d have to integrate it with an email marketing platform such as Mailchimp, Active Campaign, and so on.
ClickFunnels offers the follow-up funnels as an email marketing feature whereby you can send out follow up email campaigns. This helps to reduce the number of third party integrations while increasing your conversion rate.
According to Clickfunnels, FunnelFlix is the Netflix of sales and marketing information. With the recent ClickFunnels upgrade, FunnelFlix was introduced.
It offers training and resources on sales and marketing, personal development, copywriting, and so on.
The idea is to provide ClickFunnels users with knowledge on how to improve their sales and marketing acumen.
5. Membership site
With ClickFunnels, you can create a membership site where you can offer a course or other info products to your private audience.
Thrive Themes is one of the most popular WordPress plugins.
When you purchase Thrive Themes membership you get all the plugins that come with it.
Thrive Themes has a different pricing model than most platforms. This is because you can either choose to purchase the whole package or buy individual plugins in Thrive Themes.
To get access to all the plugins, you need to purchase the Thrive Themes membership that goes for $19.
With this membership, you can use all the plugins on up to 25 websites.
But, for agencies who manage multiple websites, you can purchase the membership at $49, and you can use the plugins on up to 50 sites.
However, if you just need a single plugin, you can get the plugin at a single fee of $67, and you can access the plugin for life.
1. Enjoy One-Stop-Shop For Your WordPress Site
If you have a site on WordPress, you will realize that you will require tons of plugins to optimize it for conversion. But, with Thrive Themes, you don’t need all that.
Thrive themes comes with other plugins that can help you optimize your website.
2. Build Your Email List With Thrive Leads
Thrive Leads is one of the plugins that come with Thrive Themes. The plugin is optimized to help you increase your conversion rate by all means.
For example, with its advanced targeting, it will show a visitor who is about to leave your page a certain pop-up that will capture their attention and provoke them to stay longer and possibly convert.
3. Grab Your Visitor’s Attention With Thrive Quiz Builder
Thrive Quiz Builder is another plugin by Thrive Themes that is specifically designed to capture the attention of the visitors.
You see, quizzes are the best way to capture attention and increase engagement on your site. If you’ve been struggling to convert on your site, this might be your solution.
4. Increase The Demand Of Your Offers Using Thrive Ultimatum
Thrive Ultimatum is more than just a countdown timer, see Instapage, it is a page that is dedicated to increasing the scarcity of your offers.
Note, with Instapage’s countdown times; you can only place the timer on the page you are publishing.
But, with Thrive Ultimatum, you can publish the countdown times on any page you want-Even on your blog post.
5. Increase Your Credibility Using Thrive Ovation
Thrive Ovation is another Thrive Themes plugin specifically for displaying testimonials on your pages.
Testimonials serve as social proof and increase your credibility and your persuasion power. As such, they should be displayed on all your pages on your website.
|Price:||from $99 to $199 a month|
|Discount:||Save $50 on the Suite Plan|
OptimizePress is another great WordPress plugin that can help you build your email list and scale your business.
It has lots of features to help you build sales pages, landing pages, opt-in, and so on.
OptimizePress has three pricing plans:
1. Create Membership Sites
Do you offer online courses?
Then OptimizePress might be a good option for you. It has lots of pre-built templates to help you build your membership site, receive payments, and offer your services.
2. Create Checkout Pages
Unlike Instapage, OptimizePress has features to help you build checkout pages.
You can offer your products and accept payments on the checkout pages. The feature also helps you to deliver info products to your customers.
3. Build Your Funnels Using OptimizeFunnels
OptimizeFunnels is a feature that is only available to Optimize Suite plan members. The feature helps in creating funnels to increase conversion on your WordPress site.
4. Optimize Urgency
The OptimizePress team understands the power of scarcity when selling. They have the Optimize Urgency feature to help you publish countdown and timer on any page.
Note, this feature is more than the countdown widget on Instapage.
The countdown widget can only be published on the pages you’ve built. But, you can use the OptimizeUgency feature to post a time on your webpage to show an offer that is about to expire.
|Price:||from $9 to $49 a month|
|Free Trial:||14-Day Money Back Guarantee|
It can help you to convert visitors to subscribers and scale your business using:
…and so many other features.
OptinMonster is possibly the cheapest platform on this list. It has four plans:
Everything in Basic, and:
Everything in Plus plan and:
Everything OptinMonster has to offer, including:
1. It Is The Pioneer In The Exit Intent Pop-Up Technology
OptinMonster was the first platform to come up with the exit intent pop-up. These are the pop-ups that hit you just when you’re about to leave a page. This helps to regain the attention of a visitor and give you a second chance to convert them.
2. Lots Of Features To Increase Conversion
OptinMonster is optimized in every imaginable way to help you improve your conversion rate. For example, you can lock some of your blog posts and require your visitors to submit their email addresses to continue reading the highly valuable blog posts.
3. It’s Affordable
OptinMonster is an excellent option for startups using WordPress and is looking to build their email list, increase their conversion, and scale their business. It’s the most expensive plan is cheaper than the lowest Instapage plan.
4. OptinMonster University
OptinMonster University is one of the most significant resources you get when you purchase OptinMonster. It has tons of training materials and information to help you build your email subscribers and scale your business.
The resources include:
Note, this resource is worth thousands of dollars, but you get it for free when you sign up for an OptinMonster.
In conclusion, increasing your conversion rate is the primary goal of your business.
It is vital to ensure that you identify the platform that will fit your business needs and go for it.
It is also essential to note that none of these platforms might solve all your business needs.
Every platform has its highlights and its shortcomings.
Identify the one that has the highlights that would benefit your business the most.
Disclosure: I am an independent Instapage, LeadPages, Unbounce, ClickFunnels, Thrive Themes, OptimizePress and OptinMonster Affiliate, not an employee. I receive referral payments from Instapage, LeadPages, Unbounce, ClickFunnels, Thrive Themes, OptimizePress and OptinMonster. The opinions expressed here are my own and are not official statements of Instapage, LeadPages, Unbounce, ClickFunnels, Thrive Themes, OptimizePress and OptinMonster.