How Many eCommerse Sites Are There?

How Many eCommerce Sites Are ThereThere are currently over 27 million eCommerce sites operating worldwide, and this number is increasing daily.

Between 2019 and 2023, the number of eCommerce sites worldwide grew from 9.2 million to 27 million.

The United States is the leading country in eCommerce, with 14 million sites, significantly outpacing the other countries.

The growth of e-commerce isn’t just happening in one corner of the globe—it’s a worldwide phenomenon.

In this article, I’ll dive deep into the numbers, exploring how e-commerce has exploded worldwide in recent years.


I dove deep into over 27 million eCommerce websites to provide the most accurate and up-to-date insights.

My primary data source?

The robust BuiltWith Web Technology Usage Report is a goldmine examining the most popular technologies in the eCommerce industry.

But here’s the best part:

The data I used is fresh and accurate as of July 9th, 2024. By leveraging BuiltWith’s extensive database, I ensured that my analysis was thorough and reflective of the current state of the eCommerce landscape.

In short, I combined cutting-edge data tools with detailed industry reports to give you a clear, reliable picture of eCommerce growth trends.

How Many eCommerce Sites Are There?

There are more than 27 million eCommerce sites worldwide, and more are created every day.

The eCommerce landscape is booming, and the numbers speak for themselves.

Take a look at this chart:

Global Growth of eCommerce Sites YoY 2019-2024

In 2019, there were 9.2 million eCommerce sites. Fast-forward to 2024, and there are a staggering 27.2 million.

That’s almost a threefold increase in just five years!

But here’s the kicker:

The year-over-year (YoY) growth rate has had its ups and downs:

Year eCommerce Sites YoY Growth
2024 27.2 million 2.6%
2023 26.5 million 1.1%
2022 26.2 million 39%
2021 19.8 million 204%
2020 9.7 million 5.4%
2019 9.2 million
  • 2019 to 2020: There was a modest increase from 9.2 million to 9.7 million sites, marking a 5.4% growth.
  • 2020 to 2021: Boom! A massive surge to 19.8 million sites, a whopping 204% increase.
  • 2021 to 2022: Growth continued to 26.2 million, a 39% increase. It was not as explosive as the previous year, but still impressive.
  • 2022 to 2023: Growth slows down a bit, reaching 26.5 million sites with a 1.1% increase.
  • 2023 to 2024: A slight rebound, growing to 27.2 million sites, a 2.6% increase.

So, what’s driving this growth?

The 2020-2021 period saw unprecedented acceleration, primarily fueled by the COVID-19 pandemic, which shifted consumer behavior towards online shopping. Since then, the growth rate has stabilized but remains positive, indicating a mature market that is still expanding.

Top 10 Countries by Number of eCommerce Sites

Wondering which countries dominate the eCommerce space?

Here’s the lowdown:

Rank Country Number of Sites
1. United States 13.7 million
2. United Kingdom 1.3 million
3. Brazil 0.8 million
4. Germany 0.8 million
5. Australia 0.7 million
6. France 0.6 million
7. Russia 0.5 million
8. India 0.5 million
9. Canada 0.5 million
10. Italy 0.5 million
  • The United States leads significantly, reflecting its advanced digital infrastructure and consumer behavior.
  • Countries like Brazil and India are emerging as significant players, showing rapid growth and potential.
  • Europe has a strong presence with the UK, Germany, and France, each contributing significantly to the global eCommerce market.

These numbers reveal a fascinating trend: while traditional markets grow, emerging markets quickly catch up.

A Quick Overview of the Top 3 Countries

When it comes to eCommerce, a few countries are leading the pack.

Let’s dive into the top three and see what makes them stand out.

How Many eCommerce Sites Are There in the US?

First up, the United States.

The rise of eCommerce in the US has been nothing short of phenomenal.

As of 2024, there are 13.7 million eCommerce sites in the United States.

Here’s a breakdown of how the number of eCommerce sites has grown over the years:

Growth of eCommerce Sites in the US by Year in 2019-2024

From 2019 to 2024, the growth trajectory has been remarkable:

Year eCommerce Sites YoY Growth
2024 13.7 million -2.1%
2023 14 million 47.2%
2022 9.5 million 10.4%
2021 8.6 million 30.3%
2020 6.6 million 83.3%
2019 3.6 million
  • 2019: The journey begins with 3.6 million eCommerce sites.
  • 2020: The number jumps to 6.6 million, an 83.3% increase, largely driven by the COVID-19 pandemic, which has pushed businesses online.
  • 2021: The upward trend continues, reaching 8.6 million sites, a 30.3% increase. More businesses realize the power of an online presence.
  • 2022: Growth steadies at 9.5 million sites, a 10.4% increase. The eCommerce market is maturing, but the expansion is still significant.
  • 2023: There was another massive leap to 14 million sites, a 47.2% increase. Innovations and consumer preferences continue fueling this surge.
  • 2024: A slight dip to 13.7 million sites, a -2.1% change. Despite the decrease, the overall number remains high, indicating a consolidation phase.

A Snapshot of the UK eCommerce Growth

Next, we turn our attention to the United Kingdom.

As of 2024, the UK boasts 1.3 million eCommerce sites.

The UK has seen impressive growth in its eCommerce sector over the years.

Here’s a quick look at the numbers:

Year eCommerce Sites YoY Growth
2024 1.3 million 2.4%
2023 1.2 million 45.9%
2022 0.9 million 54.5%
2021 0.6 million 211.5%
2020 0.3 million -7.1%
2019 0.3 million
  • 2019: The starting point with 0.3 million eCommerce sites.
  • 2020: The number slightly dips to 0.3 million, marking a 7.1% change. The early stages of the pandemic likely caused some disruption.
  • 2021: The number jumps to 0.6 million sites, a massive 211.5% increase as businesses pivoted online.
  • 2022: Continued growth to 0.9 million sites, a 54.5% increase, showcasing the strong adoption of eCommerce.
  • 2023: There was another leap to 1.2 million sites, a 45.9% increase. The UK solidified its position as an eCommerce powerhouse.
  • 2024: Steady growth to 1.3 million sites, a 2.4% increase, indicating a maturing market.

eCommerce Explosion in Brazil

Now, let’s head over to Brazil, where the eCommerce sector is experiencing a significant boom.

As of 2024, Brazil has 0.8 million eCommerce sites.

Here’s a year-by-year look at how the numbers have climbed:

Year eCommerce Sites YoY Growth
2024 0.8 million 9.2%
2023 0.7 million 36.9%
2022 0.4 million 51.7%
2021 0.3 million 263.6
2020 0.1 million 10.2%
2019 0.1 million
  • 2019: The starting point with 0.1 million eCommerce sites.
  • 2020: There was a modest rise to 0.1 million, marking a 10.2% growth. This is in the early stages of eCommerce adoption.
  • 2021: The number jumps to 0.3 million sites, a staggering 263.6% increase as the pandemic accelerates online shopping trends.
  • 2022: Strong growth continued to 0.4 million sites, a 51.7% increase, showcasing a robust adoption of digital commerce.
  • 2023: There was another leap to 0.7 million sites, a 36.9% increase. Brazil solidified its position as a rising star in eCommerce.
  • 2024: Steady growth to 0.8 million sites, a 9.2% increase, indicating a maturing market.


The eCommerce landscape is booming, and the numbers speak for themselves. As of 2024, there are over 27 million eCommerce sites worldwide.

That’s huge!

In the US, the eCommerce scene is off the charts. As of 2024, there were 13.7 million eCommerce sites. The growth from 2019 to 2024 was phenomenal, especially during the pandemic, which pushed many businesses online. Even with a slight dip in 2024, the market remains strong.

In the UK, the number of eCommerce sites has hit 1.3 million in 2024. The UK saw massive growth during 2021 and 2022 as businesses quickly moved online. The growth continues, but at a slower pace, showing a mature and stable market.

In Brazil, the eCommerce sector is on fire. As of 2024, Brazil has 0.8 million eCommerce sites. The growth here has been explosive, especially in 2021, thanks to the pandemic. Brazil is now a major player in the eCommerce world.

Key Takeaways

  • The COVID-19 pandemic was a game-changer, accelerating eCommerce growth worldwide.
  • There are over 27 million eCommerce sites globally, with the US leading the way.
  • The US has the most eCommerce sites, followed by the UK and Brazil.
  • Emerging markets like Brazil are showing massive potential.
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