9 Mind-Blowing Worldwide Ecommerce Statistics

This is an in-depth research about eCommerce statistics.

In this research, you’re going to find:

Let’s get right into it.

Summary: eCommerce Statistics

Here are the most important statistics on eCommerce you need to know:

eCommerce Statistics: Top Findings

Here are the main facts and stats we found about eCommerce.

1. How Many eCommerce Sites Are There in the World?

There are over 26 million eCommerce sites across the entire globe, with more and more being created every single day.

According to our latest research, there are currently more than 26 million eCommerce sites worldwide.

In 2021 and 2022, the growth of eCommerce sites in the world experienced just an incredible explosion.

In 2021 alone, due to the COVID-19 pandemic, the number of eCommerce sites in the world has doubled (204% YoY growth).

If by 2020 there were only 9.7 million eCommerce sites in the world, in 2021, it has already counted more than 19.8 million sites.

This means that the number of eCommerce sites in the world has doubled in 2021 alone.

1.1 How Many eCommerce Sites Are There in the US?

There are more than 9.5 million eCommerce sites in the US alone, with more and more being created every single day.

That’s as much as 36.3% of all eCommerce sites in the world.

Our analysis showed that between 2019 and 2022, the number of eCommerce sites in the U.S. market grew from 3.6 million to 9.5 million. And that’s almost a 3x increase.

In 2020 alone, the number of eCommerce sites in the US market grew by 86%.

2. What Is the Market Size of eCommerce Sales in the World?

In 2021, retail e-commerce sales amounted to approximately 4.9 trillion U.S. dollars worldwide.

This number is expected to continue growing over the next few years, proving that eCommerce is becoming an increasingly lucrative option for businesses.

This figure is forecast to grow by 50% over the next four years, reaching about 7.4 trillion dollars by 2025.

2.1 What Is the Market Size of Mobile eCommerce Sales in the World?

Mobile e-commerce sales reached $3.56 trillion in 2021, an increase of 15.2% over the previous year.

By 2025, mobile eCommerce sales should more than double to reach $7.28 trillion and account for 44.2% of retail eCommerce sales in the US.

Worldwide, e-commerce growth is primarily being driven by consumers using their mobile devices, phones, and tablets, to acquire goods and services.

3. How Many People Shop Online?

In 2021, there were 2.14 billion digital buyers. That makes 27.6% of the 7.74 billion people in the world.

The number of online shoppers has been growing over the past few years.

In 2020, there were 2.05 billion online shoppers while in 2020 this number increased to 2.14 billion —a 4.4% year-over-year increase.

This number isn’t only rising rapidly but also over the years is expected to continue doing so.

3.1 How Many People Shop Online in the United States?

In 2020, there were a total of 256 million digital buyers in the United States.

The number of people shopping online in the US is set to continue growing. This figure is projected to increase to 291.2 million online buyers in 2025.

The most popular online shopping categories in the United States include fashion, and electronics & media.

4. Why Do People People Shop Online?

The #1 reason people shop online is the free shipping option offered by eCommerce stores.

More than half (50.7%) of consumers list it as one of the main reasons they shop online.

Other key reasons include the ability to use coupons and apply discounts (41%), read other customers’ reviews (35%), easily return their items (33%), and have a quick checkout process (30%).

5. Which Countries Have the Largest eCommerce Markets?

The top 10 largest eCommerce markets in the world are:

• China: $2,779 billion
• USA: $843 billion
• United Kingdom: $169 billion
• Japan: $144 billion
• South Korea: $121 billion
• Germany: $102 billion
• France: $80 billion
• India: $68 billion
• Canada: $44 billion
• Spain: $37 billion

China is responsible for 52.1% of all eCommerce sales worldwide.

Not only does China have the biggest portion of global eCommerce size and sales, but it also has quite a dominant leader as the largest eCommerce market in the world.

The US eCommerce market size is at $843.15 billion — less than a third of that of China.

6. What Is the Average eCommerce Conversion Rate?

According to the latest data, average conversion rates across eCommerce businesses were at 1.53%.

This number has decreased by 0.41 percentage points compared to a year ago.

7. What Is the Average Shopping Cart Abandonment Rate?

According to the latest data, 69.57% of shopping carts are abandoned.

In other words, nearly eight out of every ten online shopping baskets are ditched without the purchase process being completed.

According to the data, the average eCommerce site sees an 80% cart abandonment rate, with the highest cart abandonment coming from mobile devices and social media.

8. What Are the Main Reasons for Abandonments During Checkout?

High extra costs are the #1 reason shoppers abandon carts.

The latest study of reasons for abandonment found that 58.6% of US online shoppers have abandoned a cart within the last 3 months because “I was just browsing / not ready to buy”.

Most of these will abandon even before they initiate the checkout flow. However, if we segment out this “just browsing” segment, and instead look at the remaining reasons for abandonment we get that 48% of shoppers abandon because of extra costs and 24% because they were forced to create an account.

9. What Are the Most Popular eCommerce Platforms in the World?

Shopify is the #1 most popular eCommerce site-building technology taking more than 15% of the market share with almost 4 million sites using it.

WooCommerce and Squarespace eCommerce hold 13.85% and 4.74% respectively.

All other platforms account for just over 62% of the market.

References:

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• 46 cart abandonment rate statistics – Cart & Checkout. Baymard Institute. (n.d.). Retrieved June 7, 2022, from https://baymard.com/lists/cart-abandonment-rate