Blogger Outreach: 9 Surprisingly Effective Hacks I Use With Influencers to Blast My AudienceIf you have been working with any blogger outreach campaigns recently, then you’ve probably already noticed one huge issue:

These days, marketers are upset with influencer marketing. Thus, it’s getting more and more difficult to stand out with various outreach strategies.

Don’t worry.

I’ve faced this issue too.

But here’s some good news:

I have found some very effective influencer outreach strategies that still works incredibly well and will save you hundreds of hours of time!

But first, I’d like to give you something that will make your life much easier.

Please feel free to download my Web Growth Pack!

It’s a huge list of 200+ various places where you can submit and promote your website or blog.

Please feel free to download my Web Growth Pack!It includes:

  • 40+ Places to Promote Your Content
  • 25+ Places to Submit Your Website or Blog for Additional Visibility
  • 25+ LinkedIn Groups with over 6,000,000 Total Members
  • 20+ Google+ Communities with over 12,000,000 Total Members
  • 25+ Curated Newsletters Which Will Explode Your Traffic
  • 15+ Online Forums with over 19,000,000 Total Members
  • 35+ TOP Online Publications to Republish Your Content

Ready for my top influencer outreach strategies?

Check it out:

1. Use a Time-Saving Outreach Tool

Use a Time-Saving Outreach ToolEveryone who is at least somewhat familiar with outreach understands what a time-consuming work it is.

Unfortunately, I know that feeling too.

Previously, I was doing everything manually:

I was going from site to site, looking for the prospect contact information and uploading everything into an Excel or Google sheet. Then I had to copy-paste an email template into my email provider and make it at least somehow personalized.

That’s so much work to do!

And usually, the whole process took me about 4-6 hours in order to contact 50 people

…till I found Ninja Outreach software (read my review here).

Now:

  • I can easily find top influencers in any industry with just a few clicks of a button
  • I don’t need any virtual assistants
  • I can send highly personalized emails with no extra work
  • And all of this takes me no more than 1-2 hours to complete!

Of course, you can use any other outreach tool, but my personal choice is Ninja Outreach and I’m completely convinced it’s worth recommending to others.

It’s like a Google, Buzzsumo, Followerwonk, Email Hunter, Buzzstream, Gmail and Yesware tool All-in-One!

like Google, Buzzsumo, Followerwonk, Email Hunter, Buzzstream, Gmail, Yesware and tool All-in-One

Personalize Your Outreach Emails Like a Real Ninja

Here’s where this tool gets seriously cool.

Ninja Outreach lets me customize each email to the level of personalization that’s most appropriate while keeping the same message.

For example:

Here’s what my email template looked like, when I was contacting bloggers and influencers mentioned in my last blog post.

Here's what my email template looked like, which I used to contact bloggers and influencers mentioned in my last blog post.

And here’s how the same email looked when I was sending it with the Ninja Outreach outreach mode:

here's how the same email looked like when I was send it with Ninja Outreach outreach mode

Do you notice how easy it is?

All you have to do is hit Send, and Send again, or you can set up automatic email broadcasting and automated follow-ups.

This tool is a huge time-saver, letting me reach hundreds of people in less than few hours (or even minutes).

2. Feature Influencers in Your Blog Posts and Let Them Know About It

Feature Influencers in Your Blog Posts And Let Them Know About It

Featuring other business bloggers in your blog posts might be the simplest, yet one of the most powerful things you can do to get their attention.

And you know what?

This is probably one of the most successful tactics I’ve ever used for my own blog post promotion!

I’m not only getting in personal contact with top industry bloggers:

I'm not only getting in personal contact with with bloggers

But this also leads to actual social shares from them:

Influencers social shares

…and even links on their blog posts:

Links on Influncer blog posts

Moreover, links from blogs with high readership can send a bunch of highly targeted visitors.

For example:

When I featured Matthew Woodward in my traffic resources article, he linked back to this article from one of his blog posts too:

After I have featured Matthew Woodward in my traffic resources article, he linked back to this article from one of his blog posts

This is crazy.

But this simple mention sent me 278 visits and 13 new email subscribers within the next 14 days:

MatthewWoodward.co.uk Traffic Stats

Sounds interesting?

I have more.

Here’s my simple method I’m using to contact all of the influencers that are mentioned in my blog posts in less than 20 minutes:

First, download and install the Ninja Outreach Chrome extension:

Download and install Ninja Outreach Chrome extension

Then go to your blog post and load the links to Ninja Outreach:

Load Links to Ninja Outreach

To do so, just highlight the text that contains the links you’re interested in, right-click on the highlighted space and select “Load links to Ninja Outreach“.

When it’s done, you will receive a notification from the Chrome Extension, letting you know how many sites have been added.

You will receive a notification from the Chrome Extension, letting you know how many sites have been added

Next, open the Chrome extension and start reviewing your links:

Open the Chrome extension and start reviewing your links

You can review them one by one, or you can Add all or Skip all of them.

Finally, open an outreach mode and contact them all one by one.

Open an outreach mode and contact them all one-by-one

Usually, you should get a reply from them with a nice thank-you message.

Also, they will most likely share your article with their followers.

But here’s one more thing. What if they’re not getting back to you via email, or you’re unable to contact them this way (sometimes bloggers hide their contact details because of the high number of emails they’re getting every day).

Don’t worry!

I still have a solution for you.

@Mention Influencers on Facebook and Twitter

Look:

I have a Facebook page which once had only 49 likes:

Marius Kiniulis Facebook Page Likes

But when I shared my blog post on my Facebook page, it got the whole 1,136 views from organic reach:

Marius Kiniulis Facebook Page Organic Reach

This is a huge difference when compared to the ratio of page likes and organic reach.

Curious how this happened?

There is absolutely no big secret.

All I did was I @mentioned all the bloggers who have been featured in that blog post:

Facebook Page Tagged Bloggers

And it immediately got picked by some of the top industry Facebook pages:

Shared blog post

So, next time when you’ll be sharing something on your Facebook page, don’t forget to tag all the people who could be related to your post.

3. Create an Expert Roundup Post

Create an Expert Roundup Post

Expert roundups have been some of the most successful traffic generating posts for many online bloggers recently (including myself).

Here’s an example of that type of post that I’ve done for this blog:

And how about the traffic stats of this post?

Well, it speaks for itself:

How to Promote Your Blog the Right Way Traffic Stats

Now you might want to ask me:

How can I create an expert roundup post that gets 1000s of visitors?

I’ll answer that for you:

There are three important steps.

Step 1: Decide what type of roundup post it will be.

Expert roundups can be all kinds of types.

And here are a few examples:

  • Expert roundups asking influencers their best tips for your chosen topic
  • Expert roundups without their contribution. Feature their best articles, blogs, etc.
  • Tools roundups. Create a post featuring various online tools and their creators will happily promote you. My List of 150+ Free Online Marketing Tools can be a good example of that.
  • And so on…

Decide, which type would work the best for you and move on to step 2.

Step 2: Find the contacts.

And there are at least three ways to do so:

First, you can use Ninja Outreach Content Prospecting and Social Prospecting features.

It’s simple.

In order, to find influencers with the social prospecting tool, all you have to do is put the related keyword into the search bar and sort all of the results by the total number of followers:

In order, to find influencers with social prospecting tool put the related keyword into the search bar and sort all the results by the total number of followers

From there, you can add them to your chosen list and contact them about possible collaboration regarding your blog post.

Also:

You can use Ninja Outreach content prospecting tool.

With the help of this tool, you can find bloggers and influencers who have written specific articles about your chosen topic.

With the help of Ninja Outreach content prospecting tool, you can find bloggers and influencers who have written popular articles about your chosen topic.

This feature can be especially powerful if you want to do an expert roundup with their best articles, like I did with my traffic resources article.

Second, look for influencers in the biggest online communities.

Another interesting place where I like to search for influencers is an online community called Inbound.org.

This is a place where almost all of the top online marketing influencers hang out.

Just look at that.

If you go to their Members page you can find thousands of members with a high number of karma points.

Inbound.org TOP Members

Usually, members who have lots of karma points are well known in the community and have a considerable number of followers on their social networks as well.

But wait there’s more.

Inbound.org members page has a very friendly search feature, which lets you sort members by their skills:

Inbound.org members page has a very friendly search feature, which lets you to sort members by their skills

How cool is that?

Now all you have to do is to check every profile one-by-one and see if their social profiles have enough following.

If they meet your selected criteria – add them to your list.

By the way, you can also use their search feature to find the most popular articles and their authors:

You can also use their search feature to find the most popular articles and their authors

Think about it:

If an article received many upvotes from community members, then it definitely means that it is a very useful and well-regarded information source.

Meanwhile, the author of the article is probably an expert on the subject.

Useful Resources:

4. Try to Get Interviewed or Get Featured on Expert Roundup Posts

Try to Get Featured on Expert Roundup PostsTruth be told, expert roundup posts are beneficial not just for those who publish the post, but for those who get featured on it too.

Bloggers who do expert roundup posts get many influencers who will be sharing that particular roundup post on their social  media profiles.

Meanwhile, those influencers who are featured in expert roundup posts also gain additional exposure for their brand, and in most cases for their articles too.

Once you get some momentum going, and people see your quotes being featured around the web, the opportunities will start to find you.

But to take advantage of it, you need to get the ball rolling first.

So, here are some ways to do just that.

Use HARO to Get the Press Coverage

HARO is an online service set up for journalists to quickly gather feedback from the public. It is designed to enable journalists to connect with people who have expertise or experience in particular issues, so that journalists can obtain valuable advice and quotes for stories they are covering.

HARO is an online service set up for journalists to quickly gather feedback from the public.

To start using these services, you just need to sign up as a source and subscribe to their mailing list.

Once you’ve been enrolled, the service will start sending you daily messages in which reporters share what they’re looking for in their articles they’re currently working on.

Once you’re enrolled, the service sends out daily messages in which reporters share the types of experts they’re looking to interview for their posts.

Respond to an invitation, and if your skills and experience match up, you could see yourself quoted in top publications like the New York Times, ABC News and many others.

Use Twitter to Find Breaking Opportunities

Let’s face it:

Twitter is the main source of news and trends in almost any industry.

And this network can be used as a great source to find the latest interview or expert roundup opportunities.

So, here’s what you have to do to make it work for you:

Go to Twitter search and search the following query to find interviews in the marketing niche:

[marketing AND expert AND interview]

Go to Twitter search and put the following query to find interviews in marketing niche.

Press the Search button and you should get a nice list of various articles with expert interviews:

You should get a nice list of various articles with expert interviewsThese sites are your targets.

Contact those sites one-by-one and offer your candidacy for an interview post.

By the way, the same strategy can be applied for expert roundup posts too.

Just change the last word into Roundup instead of Interview in the same query.

Twitter Search - Marketing Expert RoundupFind Potential Targets by Searching on Search Engines

Another useful way to find opportunities is…

…by searching them on Google and other search engines!

To do so is simple:

Just use the [Tips from “[Niche] Experts”] operator when searching on Google.

Just use [Tips from "[Niche] Experts"] operator when searching on Google.Or:

Search by [“Expert Name” Interview] to see where they were featured:

Google Search - Expert InterviewAll these blogs are your targets.

They may love to feature you in a feature interview or expert roundup posts if they find you interesting.

Alternatively, you can use the Ninja Outreach tool and use “Interviews” filter to find blogs and websites doing interviews in your niche.

To do so just enter your niche keyword in the search bar and filter the results by pages which are marked as Interviews.

Ninja Outreach - Filter Interviews

5. Outreach to Influencers Who Have Shared Similar Articles

Outreach to Influencers Who Have Shared Other Similar ArticlesLook:

If a post has many shares, then it should definitely have been shared by some of the well-known influencers.

And if an influencer has already shared something similar to what you’re writing about, then they should most likely be interested in your content too.

But the question is:

How to find these influencers?

Well, I have good news for you. It’s very easy!

Here’s what you have to do:

Open the Ninja Outreach Content Prospecting tool and search for the topic that you’re writing about:

Open Ninja Outreach Content Prospecting tool and search for the topic you're writing aboutYou can also enter an exact URL here if you have identified it already.

Next, in the sort bar on the right, select which social media channel you want to sort by (let’s sort it by Twitter shares this time):

In the sort bar on the right, select which social media channel you want to sort by. Lets sort it by Twitter shares this time)

Once you have the top posts by Twitter shares, click the “View Sharers” button:

Once you have the top posts by Twitter shares, click the "View Sharers" button

Finally, when you have a list of the accounts that have shared this post, sort them again by the number of Twitter followers (you can use by any other metrics here too, like Facebook or Google+ followers etc):

Finally, when you will have a list of the accounts who have shared this post, sort it again by the number of Twitter followers

Congratulations! These are your targets.

Contact them ALL and show them your awesome blog post.

There’s a high chance that they’ll be interested and share it with their followers.

6. Use These 3 Simple Hacks to Find Journalists to Write About You

Use These 3 Simple Hacks to Find Journalists to Write About YouLook:

No matter who you are – a blogger, entrepreneur or startup owner – you still want journalists to write about you.

Getting featured on highly popular publications can send you hundreds, if not thousands of visitors to your site. Plus it strongly enhances your name and company brand awareness.

But in order to do so, you need to get in front of the right journalist who could write about you.

Curious how to do it?

Here are three hacks that might help you:

#1: Use Ninja Outreach Social Prospecting Tool to Find Journalists

Ninja Outreach has a very powerful feature called Social Prospecting.

What it does is search a database of Twitter and Instagram influencers, in which there are millions of people to choose from.

For example:

Consider a simple search, such as “Marketing”, with the filter tag for Journalist:

Use Ninja Outreach Social Prospecting Tool to Find Journalists

Another option is to search for a specific publication and see if you can find writers and contributors.

For example, let’s say you wanted to find people that are writers or contributors to Forbes.

Then you can search:

  • Forbes
  • @Forbes
  • Forbes contributor
  • Forbes columnist
  • Forbes author
  • Forbes writer
  • Forbes editor

You can do this for ANY publication, and for the big ones you’re likely to find hundreds of results:

search for a specific publication and see if you can find writers and contributors

Many of the people that will come up are either active contributors to Forbes or have been featured on Forbes (which means they have a connection).

Therefore, you can reach out to them with your pitch.

#2: Use Ninja Outreach Content Search to Find Publications

In addition to the social search to find journalists and publications, you can also use the Ninja Outreach Content Prospecting tab.

The Content Prospecting feature will help you find journalists who have already written an article on a specific topic (which means that they have already expressed an interest on that topic and there’s a high chance to get their attention with your offer).

Are you interested?

Here’s what you have to do.

Type your chosen query and sort the results by Domain Authority in the right tab (the reason we’re doing that is because popular publications usually have high domain authority and it will filter out websites with lower authority):

Use Ninja Outreach Content Search to Find Publications

Next, head over to the article and look for the author information:

Head over to the article and look for the author information

Now we have to get their contact information.

To do so is very easy.

Go to the Ninja Outreach Email Finder tool and fill out the details:

  • Author full name
  • Domain name of the publication

Ninja Outreach Email Finder

Voila! You have their email address.

You can reach out to the journalist and try to pitch him.

#3. Target Journalists with Facebook Ads

Here is a very cool thing you can do with Facebook Ads.

When you have great or newsworthy content to promote, use Facebook Ads to get in front of journalists working in popular media companies.

Would you like to know how to do that?

It’s easy.

When setting up ads in Facebook Ads Manager, click on Demographics, then use the Work field and start listing the media outlets that you would like to get coverage from.

When you have a great or newsworthy content to promote, use Facebook Ads to get in front of media outlets.

Next, click on the Narrow Audience tab and choose the Job Titles feature under the Demographics > Work field.

When it’s done – list all the job titles.

how to get your content noticed by journalists writing for the worlds biggest news agencies with facebook ads

This will allow you to show your ads specifically to journalists of these news agencies.

And also to increase your chances of getting your content featured on any of those sites.

7. Prove Their Methods Work

Prove Their Methods WorkLook:

Every blogger wants to show prospective customers that their product works.

But the problem is:

They spend a lot of time writing and sharing ideas with people and they still get little feedback from their audience, even when the advice they give to others is implemented and helps someone accomplish something.

And only a few people realize that the easiest way to form relationships with influencers is to take their advice, test it out, and when something works – share the results with them.

If you have implemented something into your strategy and had success with it – always reach out to those who were talking about it and tell them your accomplishments.

I almost guarantee you’ll get a response.

8. Outreach to Bloggers Who Have Commented on Other Similar Blog Posts

Send an Email to People Who Have Commented on Other Similar Blog PostsWe can both agree. Commenting on other blogs can be great.

But the question is…

…how to turn those blog commenters into your loyal readers?

I’ll answer that for you:

Imagine that you’re writing an article about the best on-page SEO strategies.

Now think:

Who are the people most likely to be interested in your fresh new article on this topic?

Not so difficult to guess…

People who have commented other similar blog posts!

No doubt about it.

These are the people, who have already expressed an interest in the topic you’re writing about.

So why wouldn’t they be interested in a better blog post you have just written?

Just let them know about it!

Here’s the exact process how to do that:

The first step is to visit a site within your niche that has published an article similar to yours and gets a lot of interaction in the comments.

Well, to find such an article is easy.

Just Google it:

Google a site within your niche that has published an article similar to your and you know gets a lot of interaction in the comments

Next, you’d have to make a note of the websites of all of the people commenting – you can usually see this by clicking on their name, or just hovering over it.

make a note of the websites of all of the people commenting – you can usually see this by clicking on their name, or just hovering over it

In most cases, you should be able to find a contact form on their website.

Success. In most you should find a contact form on commenters website

Alternatively, you can use the Ninja Outreach Chrome extension to get things done much faster.

Here’s how:

Go to your chosen blog post and highlight comments with links in their name.

Once this is done, right-click on the highlighted space and select “Load links to Ninja Outreach“.

Ninja Outreach Chrome Extension - Load Comment LinksYou’ll then be able to start reviewing these links by skipping them or adding them to your chosen list.

Ninja Outreach Chrome Extension - Review Links

Then Ninja Outreach software will automatically gather their contact information and you’ll be able to contact them via the outreach mode.

NinjaOutreach - Outreach ModeThe plan is to contact as many people from these comments as possible.

Within your outreach email, ask the people to read your latest article and leave feedback in your comments – if they do, it’s a success!

More often than not, commenters will share your article and sometimes even go further – subscribe to your email list.

Useful Resources:

9. Email Your Own Blog Commenters

Email Your Own Blog CommentersYou probably have some type of newsletter on your website.

And you think you can reach your subscribers whenever you have something new to show them.

But do you know what the biggest problem is?

Not all of the people who are reading your blog are on your email list.

And do you know what the hidden traffic opportunity could be?

Your own blog commenters!

Email Your own blog commentersAfter email subscribers, blog commenters are your next most engaged audience.

They have read your content and taken the time to leave a comment.

That means this audience already knows you and is likely to be more engaged with another article from you.

In order to contact them, just use the process that was stated in the previous tip about emailing blog commenters on other similar blog posts.

If you email your commenters to say “Thank you” and politely ask them if they could retweet your content – you’ll be surprised at how many will be happy to do so!

Now It’s Your Turn…

Now that you’ve seen my best blogger outreach strategies, I’d like to hear from you.

What are your best ones?

Leave a quick comment below.

Also:

Don’t forget to download my Web Growth Pack where you’ll find a full list of 200+ places to submit and promote your website or blog.

Please feel free to download my Web Growth Pack!

Here’s what you’ll find in it:

  • 40+ Places to Promote Your Content
  • 25+ Places to Submit Your Website or Blog for Additional Visibility
  • 25+ Linkedin Groups with over 6,000,000 Total Members
  • 20+ Google+ Communities with over 12,000,000 Total Members
  • 25+ Curated Newsletters Which Will Explode Your Traffic
  • 15+ Online Forums with over 19,000,000 Total Members
  • 35+ TOP Online Publications to Republish Your Content

Leave a Reply

12 Comments on "Blogger Outreach: 9 Surprisingly Effective Hacks I Use With Influencers to Blast My Audience"

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Umesh Singh

Hi Marius,

I always like to read your article. Blogger outreach a great strategy to grow website traffic and generate quality leads. And, you have shown the exact way how doing it in a right away.

I am going to use this tactic for my next blog post. Thanks for sharing your valuable tips and revealing about ninja outreach chrome extensions.

Thanks,
Umesh Singh

Richa Gangwani

Interesting! Thank you for sharing this amazing content.
It’s my pleasure to inform you about https://betapage.co/ it is a startup directory where you can discover, hunt and upvote on various innovative startups as per your choice.

Thank you for sharing.

Nikolay Stoyanov

Great article Marius! I noticed you mentioned FB and Twitter. Do you also use LinkedIn for outreach?

Thomas

Hi Marius,
Amazing post. I want to outreach other bloggers but it takes a lot of time. Now, I know the tool will help me do this hard work. Thanks for sharing.
Thomas

Emmerey Rose

Awesome piece! You got some nice tips here. However, I want to know what is your take on writing emails with a casual tone (e.g. using emoji)?

Andrew M. Warner

Hey Marius,

What a great post you wrote here. Love the idea of finding a site that wrote something similar, check out their commenters (if they have any) and reaching out to them. That only makes sense because they liked that piece of content .. then they should enjoy yours as well.

Great stuff. Loving your content, my friend.

– Andrew

Ryan Biddulph

Excellent tips Marius. #2 is so darn easy. It takes nothing to feature a big time blogger on your blog. Then email them, and tag ’em on social media. All these folks deeply appreciate the exposure and more than a few will share the post with their networks, expanding your reach far and wide. EASY! Thanks a bunch.

Ryan

Yogesh Shinde

Hey Marius,

Ninjaoutreach is very useful for influencer and blogger outreach. I have tried outreaching and it really helped me to get connected with bloggers and increase by blog readership.

I think there are plenty of outreach strategies we can use to get more comments, shares on our blog posts.

Aligning your email and social media outreach with each other will help you to gain more exposure.

Thanks for sharing this wonderful article with all of us.

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